How to Know if Your Social Media Activities Are Working

social media how toDo you know if your social media strategy is working?

Are you looking for an easier way to track your social activities?

In this article I’ll show you how to find the most valuable social data and actionable insights.

The result, improve your social media strategy on Facebook, Twitter and Pinterest.

Finding the Needles in the Haystack

As marketers, we’re on a mission to track and measure our efforts and their success.

We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.

The abundance of data has opened up a complicated web of options.

It’s important to know how to find the useful data that helps us make strategic decisions.

The following three tips will help you focus on what matters.

#1: Review the Posts Tab on Facebook Insights

Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We’re going to look at how to use it to refine your strategy.

Timing Your Posts

Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.

facebook-admin-insights

Facebook Insights are found in the admin panel of your page.

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Facebook Engagement: How to Get Seen in the Facebook News Feed

Do you want to understand Facebook engagement?

Are you looking for Facebook engagement tactics that lead to news feed visibility?

To learn how to better use Facebook, I interview John Haydon for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits.

John shares why Facebook engagement is so important.

You’ll learn how to better engage Facebook fans.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Improve Your Facebook Engagement Using Controlled Experiments

social media how to Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions…

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.

Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.

It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.

#1: View Insights for Ideas

In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.

best post types

Take a look at the best post types for your page.

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How to Improve Your Facebook Marketing Using Facebook Insights

social media how toDo you manage a Facebook page?

Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?

Would you like to know the statistics you need to track to help you boost your growth and visibility?

In this article, I’ll show you six ways to improve your Facebook page performance with statistic comparisons.

Getting Started

I’ve already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you’re performing is only the first step of the process.

What really matters is not only to understand the key metrics, but also to understand how you can improve them!

This article will focus more on how to improve the performance of your Facebook content with the fan base you already have. If you want to increase your fan base, you should check out this great article from Andrea Vahl.

By looking at each key Facebook metric individually, it’s very hard to understand how you can improve it. But when you compare one metric to another relevant metric, you can see what’s wrong.

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How to Analyze Your Facebook Metrics to Improve Your Marketing

social media how toAre you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.

Why Facebook Metrics?

The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.

While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.

Accessing the Exports

Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.

From your Admin Panel, click on Insights.

insights in admin panel

Click on Insights within your Admin Panel to view your web Insights.

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New Facebook Marketing Research Shows What Works

social media researchAre you wondering what works with Facebook and what’s a waste of time?

Do hashtags make a difference?

What about sponsored stories?

There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses.

Here are five noteworthy Facebook findings we uncovered from the latest published research.

#1: 78% of U.S. Facebook Users Are Mobile

Facebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch).

Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.

facebook mobile users 2013

The future of Facebook is in mobile.

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How to Ensure Your Future Blog Posts Are Popular

social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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How to Use the New Facebook Insights

social media how toDo you rely on Facebook Insights to track the performance of your Facebook page?

Are you wondering how the new Insights can help you refine your Facebook activities?

In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.

What’s New With Facebook Insights?

Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.

Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:

  • Benchmarking
  • Easy start and end date slider
  • When your fans are online feature
  • Best post types feature
  • Comparisons vs. general Facebook audience
  • Advanced filtering
  • Addition of Post Clicks stat

Keep reading to discover more…

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6 Facebook Metrics Marketers Should Be Measuring

social media how toDo you track your Facebook marketing?

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.

What statistics should you measure on your Facebook Page?

First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics.

Here are the six key metrics you need to track to understand your Facebook Page performance, why you need them and where to find them.

#1: Fan Reach

Fan reach simply corresponds to the number of fans of your Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, and not through an action of a friend of a fan (such as a like, share or comment). The views that result from a friend’s actions are recorded in “viral” views.

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