How to Make Your Facebook Marketing Work for B2B


social media how toDo you target other businesses?

Are you struggling to generate more Facebook engagement?

Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.

In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.

#1: Understand Your Audience

It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.

Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. When you know what your audience wants, you can give it to them (without guessing).

So how do you find out who your Facebook audience is? Use the tools available to you and look at the data. Check Facebook Insights, Google Analytics and even your own database to get a clear picture of your audience.

Facebook Insights tracks how your audience engages with your page. You can trace their preferences, see how your audience demographic compares to Facebook as a whole or track which user segments you’re reaching and engaging with most often.

demographics of likes versus engagement

Facebook Insights offers a range of audience data.

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How to Analyze Your Social Media Activities With Excel


social media how toAre you looking for a way to analyze the impact of your content?

Do you need a simple system that works?

If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.

In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.

Why Analyze?

No matter the size of your business, when it comes to social media you want to build two things: engagement and community.

To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.

It’s really that simple.

Here’s how:

#1: Build Your Spreadsheet

To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:

  • Date
  • Network
  • Categories
  • Subcategories
  • Target
  • Calls to action
  • Meta-tags
  • Posts
  • Impressions
  • Comments (replies)
  • Likes (favorites)
  • Shares (retweets)
  • Clicks
  • Total engagement
categories-columns

An example spreadsheet (target, meta-tags, posts and impressions hidden).

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6 Facebook Marketing Tips for Managing Your Facebook Page


social media how toWondering what works and what doesn’t for your Facebook page?

Or are you overwhelmed with all of the Facebook tactics you read about?

No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.

This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.

#1: Check Your Wall-posting Preferences

Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.

Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.

edit-facebook-settings

You can add/remove admins directly from the Admin panel.

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How to Know if Your Social Media Activities Are Working


social media how toDo you know if your social media strategy is working?

Are you looking for an easier way to track your social activities?

In this article I’ll show you how to find the most valuable social data and actionable insights.

The result, improve your social media strategy on Facebook, Twitter and Pinterest.

Finding the Needles in the Haystack

As marketers, we’re on a mission to track and measure our efforts and their success.

We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.

The abundance of data has opened up a complicated web of options.

It’s important to know how to find the useful data that helps us make strategic decisions.

The following three tips will help you focus on what matters.

#1: Review the Posts Tab on Facebook Insights

Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We’re going to look at how to use it to refine your strategy.

Timing Your Posts

Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.

facebook-admin-insights

Facebook Insights are found in the admin panel of your page.

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Facebook Engagement: How to Get Seen in the Facebook News Feed


Do you want to understand Facebook engagement?

Are you looking for Facebook engagement tactics that lead to news feed visibility?

To learn how to better use Facebook, I interview John Haydon for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits.

John shares why Facebook engagement is so important.

You’ll learn how to better engage Facebook fans.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Improve Your Facebook Engagement Using Controlled Experiments


social media how to Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions…

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.

Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.

It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.

#1: View Insights for Ideas

In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.

best post types

Take a look at the best post types for your page.

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How to Improve Your Facebook Marketing Using Facebook Insights


social media how toDo you manage a Facebook page?

Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?

Would you like to know the statistics you need to track to help you boost your growth and visibility?

In this article, I’ll show you six ways to improve your Facebook page performance with statistic comparisons.

Getting Started

I’ve already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you’re performing is only the first step of the process.

What really matters is not only to understand the key metrics, but also to understand how you can improve them!

This article will focus more on how to improve the performance of your Facebook content with the fan base you already have. If you want to increase your fan base, you should check out this great article from Andrea Vahl.

By looking at each key Facebook metric individually, it’s very hard to understand how you can improve it. But when you compare one metric to another relevant metric, you can see what’s wrong.

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How to Analyze Your Facebook Metrics to Improve Your Marketing


social media how toAre you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.

Why Facebook Metrics?

The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.

While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.

Accessing the Exports

Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.

From your Admin Panel, click on Insights.

insights in admin panel

Click on Insights within your Admin Panel to view your web Insights.

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New Facebook Marketing Research Shows What Works


social media researchAre you wondering what works with Facebook and what’s a waste of time?

Do hashtags make a difference?

What about sponsored stories?

There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses.

Here are five noteworthy Facebook findings we uncovered from the latest published research.

#1: 78% of U.S. Facebook Users Are Mobile

Facebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch).

Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.

facebook mobile users 2013

The future of Facebook is in mobile.

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