Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up for mobile, just like everything else on Snapchat.”
Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
Why Track Social ROI on Facebook Ads?
Traditional conversion ad campaigns on Facebook are relatively straightforward.
Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Do you want to learn the fundamentals of Facebook pages?
Do you need to know more about Facebook ads?
Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.
In this article I’ll share an overview for each course and highlight the most useful information.
Do you know whether Facebook post frequency or content has a bigger impact on engagement?
Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.
What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.
In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.
What Should Your Facebook Post Frequency Be?
Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.
Have you used the Facebook Pages to Watch feature?
Comparing what other Pages are doing on Facebook can give you useful information on current trends.
In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.
Why Pages to Watch
The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.
Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.
You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.
Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.
How to Set Up Pages to Watch
To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).
Are you keeping up with the competition on Facebook?
Are you interested in knowing what is and isn’t working for your competitors?
All Facebook marketers are trying to see what content gets the best results.
In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.
Why Is the ‘Pages to Watch’ Feature Important?
Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.
The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.
Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.
Do you need advice on what to share?
ROI reports justify the resources allocated to social media campaigns.
In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.
A Bird’s-Eye View of ROI Reports
Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.
Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.