Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
Are you using all the admin features?
Facebook pages include many tools to help marketers and business owners get the most out of their business presence.
In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.
Interested in ways to maximize your workflow?
When you streamline your work and know exactly where to look for the right information, your job becomes easier.
In this article you’ll discover eight ways to manage your Facebook marketing more effectively.
Have you thought about investing in social media advertising?
With targeted ad campaigns, you can ensure that your posts reach the audience you define.
In this article, I explore the top social networks that offer promoted post options and how they help you reach your audience.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up for mobile, just like everything else on Snapchat.”
Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
Why Track Social ROI on Facebook Ads?
Traditional conversion ad campaigns on Facebook are relatively straightforward.
Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Do you want to learn the fundamentals of Facebook pages?
Do you need to know more about Facebook ads?
Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.
In this article I’ll share an overview for each course and highlight the most useful information.
Do you know whether Facebook post frequency or content has a bigger impact on engagement?
Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.
What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.
In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.
What Should Your Facebook Post Frequency Be?
Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.