Are you using hashtags in your social media campaigns?
Do you want to find tools to help manage your hashtags?
The right tools can help you launch, track and analyze hashtags across social networks.
In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.
Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.
Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.
Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.
It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.
A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.
Do hashtags make a difference?
What about sponsored stories?
There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses.
Here are five noteworthy Facebook findings we uncovered from the latest published research.
#1: 78% of U.S. Facebook Users Are Mobile
Facebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch).
Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.
Are you wondering how to use your personal Facebook profile for your business?
One of the reasons Facebook is effective is the personal connection you can make with people.
In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.
Why My Personal Facebook Profile?
Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.
Are you wondering how to best use a Facebook hashtag?
In this article, I’ll reveal four important benefits of using hashtags on Facebook.
I’ll also explore important considerations when putting together your hashtag strategy.
Why Facebook Hashtags?
As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.
Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.
When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.
Here’s how you can use Facebook hashtags:
#1: Expand Your Reach
As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.
Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.
Are you wondering how Facebook’s newest features can help your business?
To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She’s the world’s leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.
Mari shares how the new Facebook features can work for your business and what you should pay attention to. You’ll learn how to use the new hashtags and how to make the most of your cover image.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.
Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.
To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.
#1: Media Fragmentation
Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.
In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Launches Clickable Hashtags: Clickable hashtags are rolling out on Facebook. “When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”