Or are you overwhelmed with all of the Facebook tactics you read about?
No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.
This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.
#1: Check Your Wall-posting Preferences
Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.
Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.
Are you thinking of running a Facebook contest or promotion without using an app?
Would you like to run a contest or sweepstakes on your Facebook page timeline?
Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.
In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline.
#1: Know How You Can and Can’t Collect Entries
Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward.
You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism.
In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes.
You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner.
You can also ask users to answer a question and pick the first correct response as your winner.
How long has it been since you’ve reviewed your Facebook Page?
Are you taking advantage of the latest Facebook features?
It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.
This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Facebook’s New Rules
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).
The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.
Are you conducting activities that are against Facebook’s policies?
It isn’t easy to keep up with all of Facebook’s updates.
Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.
#1: Follow Facebook’s Business Pages for regular updates
Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.
Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.