Is networking a big part of your job or business?
Have you participated in or considered starting a discussion group?
The good news is LinkedIn, Facebook and Google+ all offer options.
In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant.
#1: Google+ Communities
Let’s start with the newest kid on the block for social media groups: Google+ communities. When Google+ launched communities in December 2012, they grew at lightning speed. You can now find thousands of communities that cover every topic.
Benefits as a Member
One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network. This means that you can build your business’s authority on a particular topic within communities.
Are you wondering how a small business can benefit from Facebook marketing?
To learn about the opportunities for small businesses, I interview Ramon Ray for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ramon Ray, the author of The Facebook Guide to Small Business Marketing. He’s also the founder of Small Biz Technology and the guy behind a great event called Small Business Summit.
Ramon shares his tips and techniques when it comes to Facebook marketing.
You’ll learn how to grow a larger following on Facebook and turn Facebook engagement into sales.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Last year, Mark Zuckerberg announced changes to Facebook’s messaging platform. Now you can integrate your email, text messages and chat messages into one platform—Facebook. If you would like an @facebook.com email address, you can get that as well.
Putting it another way, “The platform has three components: seamless messaging, conversation history and social inbox. Conversation history places all one-to-one communications in a single strand, including chat, email or SMS,” reports DM News.
If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.
The Pros of Creating Your Own Community
So with all of the existing communities out there, what’s the benefit of creating your own?
Driving Traffic to Your Site – Let’s say that you start a forum on your own domain. If you’re successful in creating a popular community, you’ll be driving a lot of traffic to your website. The traffic, in turn, will lead to the next benefit.
However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.
For Danny Brown, it wasn’t a sports car, Vegas trip or marathon run. He was inspired to set a different challenge for himself—to bring people together and raise money for worthy causes. And the response was very unexpected…
To celebrate his 40th, Brown and his wife spent a few days at Niagara Falls. Taking a break at a local café, they noticed an elderly woman come in by herself and order ice cream.
Brown wondered about her story.
I recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.
In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.
HARO’s tagline is “Everyone Is an Expert at Something” and the site’s mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site and more than 1,200 media queries are sent weekly to his global audience.