10 Ways to Use Your Personal Facebook Profile for Business

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Are you wondering how to use your personal Facebook profile for your business?

One of the reasons Facebook is effective is the personal connection you can make with people.

In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.

Why My Personal Facebook Profile?

Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.

But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.

facebook registration info

You can't use your Facebook personal profile strictly for business.

However, there are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

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Facebook Gift Cards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.”  After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.

facebook gift card

"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."

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LinkedIn Embraces Publishing: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Gives Thought Leaders a Publishing Platform: Thought leaders can now publish articles on LinkedIn and users can choose to follow content from their favorite authors. This new feature is currently limited to “150 of the most influential thought leaders on LinkedIn,” but will expand over the next few months. “Those interested in becoming an influencer on LinkedIn can submit their request here.”

linkedin thought leader publishing

LinkedIn provides thought leaders an opportunity to reach a wider audience.

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