Do you make the most of it in your Facebook updates?
A consistent tone makes fans feel comfortable so they’re more likely to interact with you.
In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.
Match Your Voice to Your Fans’ Expectations
Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.
Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?
Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).
Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.
Do you change your cover image once a month, or once a year?
Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
#1: Get Into the Holiday Spirit or Change With the Seasons
Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.
The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.
Have you considered using Facebook voice messages to connect with your customers?
If you connect with customers on your personal profile, you can use Facebook voice messages with great success.
In this article, I’ll show you four ways Facebook voice messages can benefit your business.
What are Facebook Voice Messages?
Facebook voice messages are 60-second audio messages you record from an iOS or Android smartphone/tablet and send to friends and followers whom you’ve followed back.
Are you wondering if you should use them for your business?
To learn about Facebook contests, I interview Andrea Vahl for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She regularly writes about Facebook for Social Media Examiner (in fact she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary.
Andrea shares how a Facebook contest can work for your page and your business.
You’ll learn about the different contests available and what contest apps to use.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web.”
Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?
In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.
#1: Assess Your Goals
Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.
Remember that not every business needs to be on Facebook.
If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.
Are you looking for more fans, better engagement and more sales?
If so, Social Media Examiner has some important news to share…
But first, here’s something to consider.
Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.
Some of them include:
- New layout
- Enhanced Facebook apps
- New Insights
- Sponsored stories and promoted updates
- Ability to schedule updates within Timeline itself
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Today Gets New Social Features: Users can now add comments and “likes” to articles on LinkedIn Today. And the new “Trending in Your Network” tab filters all of the professional news articles on LinkedIn Today and gives you the most popular ones in your professional network.