Facebook Marketing in 2012: How to Keep Up With Facebook

social media reviewsIs your business taking full advantage of the marketing opportunities of Facebook?

Are you looking for more fans, better engagement and more sales?

If so, Social Media Examiner has some important news to share…

But first, here’s something to consider.

Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.

Some of them include:

  • New layout
  • Enhanced Facebook apps
  • New Insights
  • Sponsored stories and promoted updates
  • Ability to schedule updates within Timeline itself

Today, businesses just like yours are using Facebook to create inspiring content that resonates with fans and converts them into customers and brand evangelists.

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LinkedIn Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Today Gets New Social Features: Users can now add comments and “likes” to articles on LinkedIn Today. And the new “Trending in Your Network” tab filters all of the professional news articles on LinkedIn Today and gives you the most popular ones in your professional network.

linkedin today social features

LinkedIn is rolling out a new tab called "Trending in Your Network."

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4 Unique Ways to Use Facebook for Your Business

social media how toAre you wondering how to best use Facebook for your business?

Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?

The simple truth is that Facebook Pages are not being seen as often in the news feed.

Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.

Find out how to choose the best marketing strategy that fits your business by answering these simple questions.

#1: Have multiple employees?

If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.

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Facebook Geotargeting Draws 500,000 Fans for Small Biz

social media case studiesMost of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

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Is Your Business Maximizing Facebook?

social media reviewsFacebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!

So let me ask you a question. Is your business leveraging the power of Facebook?

Keep reading to learn what’s changed with Facebook and to find out about a special event (from Social Media Examiner) just for businesses.

How Has Facebook Changed?

Facebook has changed a lot in the previous months—for example:

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