LinkedIn Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Today Gets New Social Features: Users can now add comments and “likes” to articles on LinkedIn Today. And the new “Trending in Your Network” tab filters all of the professional news articles on LinkedIn Today and gives you the most popular ones in your professional network.

linkedin today social features

LinkedIn is rolling out a new tab called "Trending in Your Network."

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4 Unique Ways to Use Facebook for Your Business

social media how toAre you wondering how to best use Facebook for your business?

Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?

The simple truth is that Facebook Pages are not being seen as often in the news feed.

Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.

Find out how to choose the best marketing strategy that fits your business by answering these simple questions.

#1: Have multiple employees?

If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.

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Facebook Geotargeting Draws 500,000 Fans for Small Biz

social media case studiesMost of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

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Is Your Business Maximizing Facebook?

social media reviewsFacebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!

So let me ask you a question. Is your business leveraging the power of Facebook?

Keep reading to learn what’s changed with Facebook and to find out about a special event (from Social Media Examiner) just for businesses.

How Has Facebook Changed?

Facebook has changed a lot in the previous months—for example:

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Social Media for Business: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Helps Businesses: Facebook announced a business resource center that makes it easier for marketers and advertisers to find the information they need to use Facebook.  This information used to be scattered across different locations and is now centralized through this page.

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Why Most Businesses Get Facebook Wrong

social media expert interviewIn this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it’s important for companies to embrace social media now.

He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.

Be sure to check out the takeaways below after you watch the video.

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3 Studies Show Facebook’s Marketing Potential

social media researchFacebook is hot.  There’s no question that Facbeook has a large audience.  But what does this mean for marketers and business owners?

Here are three recent Facebook-related studies that answer these very questions by examining how much time Facebook users invest in the platform, if Facebook ads are effective and other Facebook trends among online merchants.

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3 Reasons Facebook Trumps Twitter for Business

social media viewpointsHave you built a loyal following on Twitter but question the value of Facebook for business?  Have you tried and abandoned your Facebook account?

If so, I can relate.  I was there.  My first attempt at using Facebook for business was a big flop.  For the longest time I focused most of my social media marketing efforts on Twitter.

But now my tune has changed. Facebook offers far more opportunities for businesses.  I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media target.

In this article I’ll demonstrate why your business needs to invest heavily in Facebook.

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Top Tips for Using Facebook for Business (Video)

The topic of this show is Facebook—and how it can help your business.

And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world’s largest social network.

This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

VIEW VIDEO HERE NOW:

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