10 Successful Facebook Marketing Examples

social media how toIs your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

10 brands using facebook successfully

Discover ten brands successfully using Facebook.

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Facebook Reviews: What Marketers Need to Know

social media how toDoes your business get Facebook reviews?

Are you concerned about the effect of poor reviews on your business?

Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.

In this article I’ll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.

What Are Facebook Reviews?

According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.

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How to Get More Out of Facebook Ads

social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

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How to Increase Your Facebook Conversions Using Google Analytics

social media how toDo you want to improve your Facebook conversions?

Have you considered combining the power of Google Analytics with your Facebook Insights?

Comparing this data can help you find Facebook fans who are most likely to convert.

In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

increase facebook conversions

Find out how to increase Facebook conversions with Google Analytics.

#1: Identify Your Buying Audience

First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.

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How to Set Up Facebook Business Manager

social media how toDo you want a more streamlined way to organize account managers within Facebook?

Are you using Facebook Business Manager?

You’ll find Facebook’s newest tool useful.

In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.

Why Facebook Business Manager?

Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

set up facebook business manager

Find out how to set up Facebook Business Manager to manage multiple Pages and Ad accounts.

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How to Use Facebook Groups to Build Your Business

social media how toAre you looking for new ways to network?

Have you considered using Facebook groups to build your business?

Facebook groups offer a proven way to form lasting, productive connections that generate leads.

In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.

#1: Join the Right Groups

With millions of active groups on Facebook, there truly is a group for every interest. If you’re looking for networking, you can track down groups within your industry to connect with your peers and prospective customers.

With so many groups to choose from, you’ll need to start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they’re active in.

Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile.

suggested facebook groups

Click on Groups from the left side of your profile to see suggested groups.

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5 Ways to Establish Your Voice on Facebook

social media how to Do you have a recognizable online tone?

Do you make the most of it in your Facebook updates?

A consistent tone makes fans feel comfortable so they’re more likely to interact with you.

In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.

Match Your Voice to Your Fans’ Expectations

Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.

Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?

Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).

pew facebook research stats

Pew Research found that most users don’t want to be marketed to.

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Essential Facebook Marketing Resources: A Complete Guide

social media how toDo you want to learn how to market yourself and your business on Facebook?

Are you looking for a resource to guide your Facebook marketing efforts?

Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.

Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.

Get Buy-In to Market on Facebook

How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.

jim belosic facebook article excerpt

Find out how to get the go-ahead for your Facebook plans.

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