Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
Want to decrease customer acquisition costs?
When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line.
In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your social media marketing.
Not sure where to start?
Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.
In this article you’ll discover how to set up a Facebook page for your business and beyond.
Want a quick and easy way to say thank-you?
Facebook video cards make it easy to say thanks to clients, employees and business partners.
In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships.
Create Facebook Video Cards
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Are you concerned about the effect of poor reviews on your business?
Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.
In this article I’ll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.
What Are Facebook Reviews?
According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.
Are you struggling to find ways to get noticed on the platform?
With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.
Here are four marketing tactics you can use to get more out of your Facebook advertising.
Are you looking to increase your ROI?
Online advertising can be the best way to scale the growth of your business.
The most important step is to figure out your best targeting options, and the way to do that is through testing.
In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.
Why Use Split Tests?
If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.
On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.
That’s where split testing (also known as A/B tests) can make all the difference.
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
#1: Identify Your Buying Audience
First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.