How to Add Google Analytics to Your Facebook Fan Page
You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?
Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans. The free Google Analytics tool offers more sophisticated and comprehensive data. Adding Google Analytics to your fan page can be done easily but requires some special steps. 
The Social Media Examiner Story: Proof Social Media Works
Back in October of 2009 we launched SocialMediaExaminer.com. The response was immediate and it was big (I’ll share some of the back story in the video below).
We relied 100% on social media tactics to drive traffic to this site.
In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.
We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines. Nearly overnight, this site has become a top destination for businesses.
How TurboTax Uses Social Media to Engage Customers
If you live the U.S., then you’re likely thinking about next month’s tax deadline. You’re also likely using TurboTax Free Efile to file you tax returns. In this video I interview Christine Morrison, Social Media Marketer at TurboTax. Christine shares some of the social media tactics TurboTax uses to engage their community.
Be sure to check out how TurboTax uses the social media platforms listed below.
13 Ways to Move Your Facebook Fans to Action
Perhaps you have a Facebook Fan Page and even some fans. But now what? How can you encourage your fans to act and interact?
In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.
However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?
They will come and they will stay if you give your fans good reason to engage.
How to Better Engage Facebook Fan Page ‘Fans’
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?
There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.
Facebook Marketing: Everything You Need to Know
I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.
“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”
Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.
Would your product or service appeal to anyone over 35? “The fastest-growing demographic is the 35- to 54-year-olds… the next fastest-growing demographic is the over-55 crowd.”
Five Facebook-Only Strategies For Business Success
It’s hard to find a business participating in social media that isn’t doing something on Facebook. In fact, “I want a Facebook fan page,” has replaced, “I want a company blog,” as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it’s no wonder.
Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools that companies can apply to their brand.
Facebook allows you to participate without having to spend time or money on your own website. Still, few companies are using Facebook well. One example of a business doing it right is Ernst & Young Human Resources effort (brilliant). But for every good Facebook presence there’s a brand page we like to call a “campground.” Not because lots of people hang out there, but because all you hear when you visit is crickets.
To give you a leg up on getting smart with Facebook, here are five facebook-only strategies for business success.
5 Ways to Promote Your Facebook Fan Page
Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.
Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!
This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.
