Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Updates Events Interface: Several changes make Facebook Events easier to use. There’s more flexibility when creating an Event and it’s easier to find an option to create a Facebook Event for your particular needs. There are also changes to the Event pages including the wall only allowing comments from people who say they’re attending or might do so. And the Event page wall now shows updates by order of engagement.
This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.
You’re guaranteed to find inspiration for your Facebook marketing efforts here.
These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!
#1: Cheese & Burger Society
The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling.
Perhaps you have a Facebook Fan Page and even some fans. But now what? How can you encourage your fans to act and interact?
In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.
However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?
Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.
When setting up the event as an organizer, I highly recommend you leave all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc. The reason is that every one of these activities creates news items that go out into the feeds of those individuals and their friends. This is great viral visibility for you and for them. Here is an example of all options you want to check:
The topic of this show is Facebook—and how it can help your business.
And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world’s largest social network.
This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.
VIEW VIDEO HERE NOW: