Are you looking for fresh ideas to quickly create engagement on your Facebook page?
In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game.
If you’re tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a deeper level.
The good news is that initiating simple social games on your page’s timeline gives your page interaction a boost.
Social games on your timeline encourage comments, shares and likes, and build a sense of community around your brand. Plus, as a side benefit, they are also a lot of fun for you and your fans.
Why Engagement Matters on Facebook
There are more than 15 million business pages on Facebook. Add in Facebook’s hundreds of complex algorithms that work behind the scenes to help people see what matters most to them, and it’s little wonder that page owners find it frustrating to maintain news feed visibility. Because of the algorithms, fans don’t see all updates from every page they like in their news feed.
But every time a fan likes or interacts with a particular type of post on your page, Facebook uses that information to determine what content your fan likes most, and makes that content more prominent in their news feed.
Are you wondering what works best on your Facebook page?
In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.
Why Facebook Metrics?
The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.
It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.
While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.
Accessing the Exports
Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.
Are you wondering how to use your personal Facebook profile for your business?
One of the reasons Facebook is effective is the personal connection you can make with people.
In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.
Why My Personal Facebook Profile?
Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.
Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.
He always made an effort to develop personal relationships with his customers who trusted him with their cars.
The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. “When you have multiple stores and multiple managers, you can’t be everything to everybody,” he said.
Three years ago, he approached Stephanie Gutierrez, a long-time customer, about helping the business get started in social media.
By experimenting with different approaches, they hit upon a winning formula that promotes the personal connections Matt has always valued.
Have you used Facebook’s new feature to embed posts on your website or blog?
Embedding Facebook updates on your website can help you increase visibility and engagement.
How can you creatively use embedded posts as a part of your Facebook marketing strategy?
Let’s find out!
Here’s How It Works
You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.