Are you wondering how to use your personal Facebook profile for your business?
One of the reasons Facebook is effective is the personal connection you can make with people.
In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.
Why My Personal Facebook Profile?
Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.
Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.
He always made an effort to develop personal relationships with his customers who trusted him with their cars.
The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. “When you have multiple stores and multiple managers, you can’t be everything to everybody,” he said.
Three years ago, he approached Stephanie Gutierrez, a long-time customer, about helping the business get started in social media.
By experimenting with different approaches, they hit upon a winning formula that promotes the personal connections Matt has always valued.
Have you used Facebook’s new feature to embed posts on your website or blog?
Embedding Facebook updates on your website can help you increase visibility and engagement.
How can you creatively use embedded posts as a part of your Facebook marketing strategy?
Let’s find out!
Here’s How It Works
You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.
Are you looking for fun ways to get your Facebook fans engaged?
Wondering how other pages are developing their posts to increase likes, shares and comments?
In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.
#1: Solve Problems With Photos
Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.
Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.
Are you wondering how to respond to the Facebook news feed changes?
Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?
If you want to understand how these Facebook changes will impact your marketing, this article is for you.
Keep reading to discover how to take advantage of Story Bump.
What is Story Bump?
Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.
The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.
For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.
Do you rely on Facebook Insights to track the performance of your Facebook page?
Are you wondering how the new Insights can help you refine your Facebook activities?
In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.
What’s New With Facebook Insights?
Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.
Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
- Easy start and end date slider
- When your fans are online feature
- Best post types feature
- Comparisons vs. general Facebook audience
- Advanced filtering
- Addition of Post Clicks stat
Are you looking for ways to connect Facebook to your business goals?
In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.
Why Facebook Apps?
What kinds of apps (also known as tabs) do you have on your Facebook page?
Are you using the right features on those tabs to support your business goals and Facebook strategy?
Wondering how other businesses are using apps to better serve their customers?
Keep reading to discover many ways businesses are using Facebook apps.
Why Facebook Apps?
There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.
Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.
In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.
#1: Keep Customers in the Know
Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.
Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.
Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.
The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.
Is your Facebook marketing is working?
If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!
Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.
What You Need to Get Started
Before you start marketing on Facebook, you should have these things in place:
- A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
- A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
- An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
- An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.