Are you interested in increasing the engagement on your Facebook Page?
If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.
Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.
In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. And with the growing popularity of social media, crowdsourcing has spread to Facebook, too.
By narrowing the people who see your posts, you can actually get more engagement.
It sounds counterintuitive, but it works when done right.
What Are Facebook Targeted Posts?
At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case.
Previously you had some control over who sees your posts by clicking on the Public button beneath your post. You could target the location or language of who sees your posts both in their newsfeed and on your wall (now timeline).
This feature is now expanded with Enhanced Page Post Targeting.
Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
Wondering why some pages have very high engagement and others nearly none?
In this post I’ll share five tips you can put to work right away.
About Facebook Engagement
What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?
Making Facebook work for your business can often take a bit of trial and error… and time.
You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.
This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.
You’re guaranteed to find inspiration for your Facebook marketing efforts here.
These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!
#1: Cheese & Burger Society
The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling.
Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.
In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all. To know more about Facebook engagement, check out this two-part post here and here.
The News Feed
Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.
Are you aware of the Facebook Friday expert sessions Social Media Examiner has been doing?
Here’s how they work. We bring an expert to our Facebook wall for an hour to answer questions. The expert gets great exposure and the fans get their questions answered.
These sessions are a great way for fans to quickly get the information they need. And you can model this for your business. These open Q&A sessions with industry experts are a great way to encourage engagement with your fans and get your updates to show up more in your fans’ news feeds.