social media toolsDo you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Why Use Facebook Audience Optimization?

The first question you may have about any new feature on social media is why should you use it? When it comes to Facebook Audience Optimization, there are several reasons.

facebook audience optimization for marketers

Discover what marketers need to know about Facebook Audience Optimization.

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social media how toDo you have a content strategy for your Facebook Page?

Want to know which types of content work best?

A deep dive into Facebook Insights helps you identify which content drives people to engage.

In this article I’ll share how to find your best content using Facebook Insights.

use facebook insights to improve engagement

Discover how to use Facebook Insights to improve your engagement.

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social media how toDo you manage at least one Facebook business page?

Are you using all the admin features?

Facebook pages include many tools to help marketers and business owners get the most out of their business presence.

In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.

manage facebook page effecively

Discover how to manage your Facebook Page effectively.

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social media how toDo you want to increase your Facebook engagement?

Interested in discovering what content appeals to your audience?

With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.

In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.

Why Facebook Audience Insights?

Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.

optimize your facebook posts with audience insights

Discover how to optimize your Facebook posts with Audience Insights.

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social media how toDo you advertise on Facebook?

Looking for ways to get your ads in front of the right people?

With Facebook, you can set up location ad targeting for a specific address.

You can then refine that audience to people who live in, have recently been to or are traveling in that area.

In this article you’ll discover how to use Facebook’s advanced location targeting to drive engagement for your business.

facebook advanced location targeting

Discover how to use Facebook advanced location targeting for more engagement.

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social media how toIs your small business on Facebook?

Are you looking for better ways to engage your fans?

Small businesses are winning on Facebook more than ever before.

In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.

boost facebook engagement for small business

Discover eleven ways to boost Facebook engagement for small businesses.

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social media how toHave you noticed more videos in your Facebook news feed?

Want to take advantage of the benefits of Facebook video for your business?

Facebook’s Autoplay feature means videos are more eye-catching than a regular post.

Plus, Facebook videos seem to get more organic reach in the news feed.

In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.

ways to use facebook video for engagement

Discover how to use Facebook video for more engagement.

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social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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social media how toDo you want to get rid of fake Facebook fans on your page?

Do you need to know how to find and remove them?

You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.

In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.

Why Fake Facebook Fans Are a Big Deal

In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.

fake facebook fans

Find out how you can remove fake Facebook fans from your Page.

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