9 Facebook Marketing Success Stories You Should Model
Are you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place.
This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.
You’re guaranteed to find inspiration for your Facebook marketing efforts here.
These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!
#1: Cheese & Burger Society
The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling. 
How to Measure Your Facebook Engagement
Are you wondering if your Facebook content is connecting with people?
Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.
In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all. To know more about Facebook engagement, check out this two-part post here and here.
The News Feed
Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.
How Facebook Friday Expert Sessions Increase Fan Engagement
Do your Facebook fans have questions they want answered? Would they like to have access to industry experts who can answer their questions?
Are you aware of the Facebook Friday expert sessions Social Media Examiner has been doing?
Here’s how they work. We bring an expert to our Facebook wall for an hour to answer questions. The expert gets great exposure and the fans get their questions answered.
These sessions are a great way for fans to quickly get the information they need. And you can model this for your business. These open Q&A sessions with industry experts are a great way to encourage engagement with your fans and get your updates to show up more in your fans’ news feeds.
How to Turbo-Boost Your Facebook Page With Apps
Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page?
Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.
Be sure to share your feedback and see the show notes below.
The Inside Scoop on How Intel Manages Its Facebook Page
Have you ever wondered how mega-corporations manage their social media initiatives? Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.
I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.
For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence. In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring. Ekaterina manages Intel’s Facebook page.
How to Create a Facebook Fan Page Editorial Guide
Facebook Fan Pages are popping up in record numbers. Now businesses have another space to connect with their clients or customers and a great opportunity to add value.
However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.
One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited. However, the payoff is big and worth the time. Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result: growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience. Imagine that!
How to Better Engage Facebook Fan Page ‘Fans’
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?
There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.
