Are you using all the admin features?
Facebook pages include many tools to help marketers and business owners get the most out of their business presence.
In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.
Interested in discovering what content appeals to your audience?
With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.
In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.
Why Facebook Audience Insights?
Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.
Looking for ways to get your ads in front of the right people?
With Facebook, you can set up location ad targeting for a specific address.
You can then refine that audience to people who live in, have recently been to or are traveling in that area.
In this article you’ll discover how to use Facebook’s advanced location targeting to drive engagement for your business.
Are you looking for better ways to engage your fans?
Small businesses are winning on Facebook more than ever before.
In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.
Want to take advantage of the benefits of Facebook video for your business?
Facebook’s Autoplay feature means videos are more eye-catching than a regular post.
Plus, Facebook videos seem to get more organic reach in the news feed.
In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.
Are you struggling to find ways to get noticed on the platform?
With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.
Here are four marketing tactics you can use to get more out of your Facebook advertising.
Do you need to know how to find and remove them?
You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.
In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.
Why Fake Facebook Fans Are a Big Deal
In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.
Do you want to learn the fundamentals of Facebook pages?
Do you need to know more about Facebook ads?
Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.
In this article I’ll share an overview for each course and highlight the most useful information.
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I’ll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.
In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.