How to Get More Out of Facebook Ads

social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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How to Remove Fake Facebook Fans

social media how toDo you want to get rid of fake Facebook fans on your page?

Do you need to know how to find and remove them?

You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.

In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.

Why Fake Facebook Fans Are a Big Deal

In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.

fake facebook fans

Find out how you can remove fake Facebook fans from your Page.

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Get Free Training for Facebook Page Admins With Facebook Studio Edge

social media tools

Do you want to learn the fundamentals of Facebook pages?

Do you need to know more about Facebook ads?

Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.

In this article I’ll share an overview for each course and highlight the most useful information.

facebook studio edge

Find out how Facebook Studio Edge helps business owners get the most out of Facebook.

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Got Fake Facebook Fans? How to Protect Your Facebook Page

social media how to Do you have fake fans on your Page?

Do you know how to tell?

In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.

In this article I’ll tell you how to spot fake Facebook fans and what to do about them.

Fake Fans Hurt Engagement

Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.

When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.

In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.

facebook news feed article

Facebook has been fighting spammers and fake profiles for years.

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How to Use the Facebook Pages to Watch to Track Competitors

social media how toDo you know what your competitors are doing on Facebook?

Have you used the Facebook Pages to Watch feature?

Comparing what other Pages are doing on Facebook can give you useful information on current trends.

In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.

Why Pages to Watch

The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.

Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.

You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.

Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.

How to Set Up Pages to Watch

To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).

facebook pages to watch table

Facebook Pages to Watch monitors other pages’ content.

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How Big Brands Keep Their Social Media Audiences Engaged

social media how toLooking for ideas to spark conversation with your fans?

Want them to pay attention to your updates?

Big brands know how to engage people on a regular basis.

In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.

#1: Host a Video Contest

For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.

The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.

The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).

In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.

doritos facebook post

Facebook increased entries for Doritos’ yearly video contest.

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How to Get Your Facebook Posts Noticed in the News Feed

social media how toAre your Facebook posts going unnoticed in Facebook’s news feed?

Are you wondering how to get more people to pay attention?

Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.

In this article, I’ll show you eight ways to get great traction with practical Facebook updates.

Rethinking Facebook Posts

Facebook has woven itself into the very fabric of our global community.

It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.

The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.

facebook update example

Marketers need to find ways to attract attention on Facebook.

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10 Big Brand Facebook Tactics Any Business Can Use

social media how to Do you have big-brand Facebook page envy?

Do you, as a small business owner, want your page to be popular and engaging?

It’s easier than you think to emulate what Facebook’s major players do.

In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.

#1: Capitalize on Major Events and Holidays

During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.

coca-cola olympic facebook games

Coca-Cola was inspired by the Olympics to host a series of games. Users who uploaded videos of themselves “competing” were in the running for a $100 gift certificate.

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26 Creative Ways Brands Use Facebook Status Updates

social media how to Does your business have a Facebook marketing plan?

Do you need inspiration for Facebook updates that excite your fans?

Do you treat each and every update as an opportunity for engagement?

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

#1: Audi USA

When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi ran with it.

In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.

audi update

Sharing company-branded media highlights and linking to related brands is win-win.

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