Interested in discovering what content appeals to your audience?
With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.
In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.
Why Facebook Audience Insights?
Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.
What if you had hundreds of micro-targeting options at your fingertips?
Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert.
In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for your ads.
Refine Ad Targeting With Facebook Data
As Facebook continues to evolve and strives to increase profits for its shareholders, it has slowly been rolling out a variety of advertising options to deliver a better experience for its advertisers.
The crux of those efforts is offering precise demographic targeting.
In early 2013, news began circulating that Facebook was teaming up with some very powerful data giants (Epsilon, Acxiom and Datalogix) to allow brands greater access to a vast amount of audience data. These three data giants not only tap into shopper loyalty programs, but also consumer purchase habits, demographic information and a host of other options from both online and offline consumer activity.
Here are three recent Facebook-related studies that answer these very questions by examining how much time Facebook users invest in the platform, if Facebook ads are effective and other Facebook trends among online merchants.