Social Media Tools Streamlined: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

HootSuite Enhances Facebook Management: The popular scheduling tool HootSuite now supports Facebook Groups and Events, exclusive search streams, plus photo uploading directly to Facebook. Hootsuite has also enhanced refreshed the process for posting to Pages and Profiles.

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How to Use Facebook Places and Facebook Deals for Local Business

social media expert interviewWelcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.

Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.

Share your feedback and see the show notes!


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More Social Options: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Enhances Business Profiles: New additions to LinkedIn profiles include Projects, Honors & Awards, Organizations, Test Scores and Courses. “LinkedIn’s new profile sections give you the opportunity to highlight achievements to potential employers and industry experts who can help shape your career.”

linkedin sections

Go to your LinkedIn profile page in edit mode, and click the blue “Add sections” bar under your profile summary to find this pop-up window.

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Facebook Send Button: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Send Button:  You now have the option of adding a Send button to your content, similar to the Facebook Link button. This new button allows your readers to choose people they want to share your content with.

facebook send button

Readers can "send" links to Facebook Groups, Facebook friends and even to email addresses.


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Location-Based Services: Foursquare vs. Facebook Places

social media toolsAsk any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from.

In this article we’ll cover the two major players—Foursquare and Facebook Places—and see how they stack up.

What are location-based services?

Location-based services allow users to connect with others based on their current locations. In most cases, people use their smartphones (iPhone, Android, Blackberry) to “check in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends.

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News For Local Businesses: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Deals Go LocalBusinesses can now offer discounts to their local markets through Facebook Deals. And Facebook will be publishing these Deals stories in the Facebook feeds of your customers. This new service puts Facebook into direct competition with Groupon.

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8 Social Media News Stories You May Have Missed

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Speak-to-Tweet Service: Twitter, Google and SayNow teamed up to deliver a new Speak2Tweet service in response to the events in Egypt.  Does your business monitor current events unfolding for social media business opportunities?

speak to tweet

Users call special numbers to record their message. This generates a tweet with a link to the SayNow.com website (recently acquired by Google), which hosts the recording of the original message.

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