Have you considered how mobile can benefit your business?
Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next.
In this article I’ll share seven ways you can tweak your social media to appeal to mobile users.
Why Consider Mobile Users?
Users are spending more time accessing social media from mobile devices compared to desktop computers.
How much more? Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile.
Given those numbers, it’s imperative that companies recognize the importance of delivering social media messaging that caters to and targets mobile device users.
#1: Make Facebook Tabs Accessible
Facebook tabs are an integral part of marketing your business on Facebook and a good user interface experience is important for your tabs.
You don’t want your users to waste time trying to view or navigate your custom Facebook tabs, you want them to easily read and interact with each tab.
Do you know which elements make up a good Facebook page?
While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.
In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.
#1: Add a Clear Cover Photo
When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.
Here’s a good example from Coca-Cola.
Are you looking for ways to connect Facebook to your business goals?
In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.
Why Facebook Apps?
What kinds of apps (also known as tabs) do you have on your Facebook page?
Are you using the right features on those tabs to support your business goals and Facebook strategy?