social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, people can now “easily message your business” and “discover and interact with events from your Page, right on your website.”

Posted by Facebook Developers on Tuesday, December 1, 2015

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social media how toLooking for new ways to reach people on Facebook?

Have you explored custom audiences?

Facebook custom audiences provide many ways to increase your chance of getting your content in front of the right people.

In this article I’ll share how to use Facebook custom audiences to increase visibility and reach.

use facebook custom audiences for increased reach

Discover how to use Facebook Custom Audiences for increased reach.

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social media how toDo you use Facebook ads to their full potential?

Interested in reaching highly specific groups of people?

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered.

six ways to target facebook ads

Discover six unique ways to target Facebook ads.

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social media viewpointsHave you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.

improve roi with facebook remarketing

Learn how using Facebook remarketing will improve your ROI.

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social media how to

Are you promoting events online?

Have you tried using Facebook to spread the word?

Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.

In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.

how to use targeted facebook ads

Use targeted Facebook ads to promote your next event.

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Have you been pondering using Facebook ads to promote your business?

Did you know you can target your website visitors with Facebook ads?

To learn how you can use Facebook ads to market your business, I interview Rick Mulready for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Rick Mulready, who is the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads.

Rick shares creative and inexpensive ways to use Facebook ads to market your business.

You’ll discover useful ways to use remarketing, how to add the remarketing pixel to your website and tools to help manage your Facebook ads.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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social media how toHave you considered using Facebook to reach your existing customers or those who visit your website?

Have you tried Facebook’s custom audience options?

Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads.

In this article you’ll discover four Facebook custom audiences you can create to retarget your content to the most relevant Facebook audience.

retarget your content

Retarget content to a your audience with Facebook Custom Audiences.

Why Retargeted Content?

The goal of retargeted content (also known as remarketing) is to place your brand top of mind. Common strategies remarket to people who have already visited your website.

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social media how toDo you want to save time by scheduling your Facebook posts?

Do you know how to edit a post once it’s scheduled?

Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?

In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.

#1: Schedule Posts

Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!

scheduling editing facebook posts

Save time by scheduling your posts in Facebook.

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social media how toAre you looking for a tool to help you target your Facebook ads more effectively?

Do you want to learn more about the people your ad reaches before you spend money on it?

Even the most effective ad copy can fail if it doesn’t reach the right audience.

In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users.

About Facebook Audience Insights

While both Power Editor and the Ad Creation tool let you customize the audience you want to target in your campaign, they don’t give you any insights for that audience before running with it.

facebook audience insights

Find out what you need to know about the new Audience Insights.

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