9 Facebook Marketing Tips to Improve Engagement

social media how toNeed some Facebook marketing inspiration?

Here are nine Facebook pages using some great techniques for more engagement.

Keep reading for some awesome tips from businesses of all sizes.

#1: Get Personal

Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.

Your community wants to get to know you and wants to be able to relate to you and your company.

get personal

You can tell them what you had for lunch. Better yet, add a picture!

smart passive income

Personal cover photo with his podcast setup and a picture of his son.

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9 Tips for Running Successful Facebook Contests

social media how toHave you considered using a Facebook contest?

These days, it seems like just about everyone is giving away something on Facebook.

iPad or $100 gift certificate, anyone?

Keep reading to learn nine tips for making Facebook contests more successful.

Do Contests Really Work?

Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”

So do contests work or not?

They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest.

pocono mountain contest

Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC.

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9 Facebook Marketing Tips From Top Experts

social media how toAre you looking for creative ways to improve your Facebook marketing?

Facebook continues to be the social media platform of choice for many businesses.

So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today.

#1: Leverage videos more effectively on Facebook with Open Graph

emeric ernoult

Emeric Ernoult

My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images!

Let me explain. When someone likes a product or service on your website, a story will be displayed on Facebook with a title, a description and an image. It will look like this:

facebook marketing

A story will be displayed on Facebook with a title, description and image.

But if you have a video of this specific product or service, you can make the stories published a lot more appealing!

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Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

social media reviewsSocial Media Examiner is accepting nominations for its second-annual “Top 10 Small Business Facebook Page” contest.

Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.

The winners will be promoted in our 164,000-reader newsletter and announced here.

How to Nominate

Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).

Be sure to include a link to the Facebook page you’re nominating.

To make the cut, a Facebook page must be (1) owned by a small business and (2) receive at least two nominations.

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8 Tips for Running Social Media Promotions

social media how toHave you thought of using social media contests and sweepstakes to build and engage your audience?

Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.

Ensure Your Promotion Doesn’t Get You In Hot Water

It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.

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Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever!

social media viewpoints*UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch’s Complete Small Business Marketing System. Go see the winning entries.*

Do you own a small business?

Would you like to win free private coaching from the world’s foremost small business expert?

A creative photo can get you there.

Social Media Examiner is hosting the “Small Biz Dream Contest.”

The grand prize includes private coaching from John Jantsch (author of Duct Tape Marketing) along with free tickets to Small Biz Success Summit 2012.

What is the contest?

It’s fun and simple. You simply take a photo and post it on our special Facebook page. We used Strutta to create a contest that complies with Facebook’s standards.

mike's 2012 dream

This is Mike Stelzner's dream in 2012 (and yes he drew the sign).

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9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

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5 Tips for Driving Facebook Fans to Your Website

social media how to

Are your Facebook fans frequenting your website? Do you want them to?

Keep reading for five ways to drive traffic from Facebook to your company website.

Thoughts on Facebook

While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

So what do you do if you want to get your Facebook audience to engage more on your brand site?

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13 Hot Facebook Marketing Tips From the Top Pros

social media how toFacebook continues to be the most powerful social network on the planet with over 750 million active users.

Businesses simply cannot ignore Facebook as part of their online marketing strategy.

We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.

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