9 Facebook Marketing Tips From Top Experts

social media how toAre you looking for creative ways to improve your Facebook marketing?

Facebook continues to be the social media platform of choice for many businesses.

So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today.

#1: Leverage videos more effectively on Facebook with Open Graph

emeric ernoult

Emeric Ernoult

My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images!

Let me explain. When someone likes a product or service on your website, a story will be displayed on Facebook with a title, a description and an image. It will look like this:

facebook marketing

A story will be displayed on Facebook with a title, description and image.

But if you have a video of this specific product or service, you can make the stories published a lot more appealing!

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Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

social media reviewsSocial Media Examiner is accepting nominations for its second-annual “Top 10 Small Business Facebook Page” contest.

Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.

The winners will be promoted in our 164,000-reader newsletter and announced here.

How to Nominate

Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).

Be sure to include a link to the Facebook page you’re nominating.

To make the cut, a Facebook page must be (1) owned by a small business and (2) receive at least two nominations.

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8 Tips for Running Social Media Promotions

social media how toHave you thought of using social media contests and sweepstakes to build and engage your audience?

Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.

Ensure Your Promotion Doesn’t Get You In Hot Water

It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.

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Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever!

social media viewpoints*UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch’s Complete Small Business Marketing System. Go see the winning entries.*

Do you own a small business?

Would you like to win free private coaching from the world’s foremost small business expert?

A creative photo can get you there.

Social Media Examiner is hosting the “Small Biz Dream Contest.”

The grand prize includes private coaching from John Jantsch (author of Duct Tape Marketing) along with free tickets to Small Biz Success Summit 2012.

What is the contest?

It’s fun and simple. You simply take a photo and post it on our special Facebook page. We used Strutta to create a contest that complies with Facebook’s standards.

mike's 2012 dream

This is Mike Stelzner's dream in 2012 (and yes he drew the sign).

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9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

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5 Tips for Driving Facebook Fans to Your Website

social media how to

Are your Facebook fans frequenting your website? Do you want them to?

Keep reading for five ways to drive traffic from Facebook to your company website.

Thoughts on Facebook

While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

So what do you do if you want to get your Facebook audience to engage more on your brand site?

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13 Hot Facebook Marketing Tips From the Top Pros

social media how toFacebook continues to be the most powerful social network on the planet with over 750 million active users.

Businesses simply cannot ignore Facebook as part of their online marketing strategy.

We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.

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9 Ways to Use Social Media to Launch a Book

social media how toWondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

By the way, you don’t need to have a book to benefit from these tactics.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.

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Facebook Promotions: What You Need to Know

social media how toAre you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you?

Look no further.  This article will provide an in-depth look at Facebook’s promotional rules.

The Tricky Rules

Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.

For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).

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