Are you wondering if promotions will help?
79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!
While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.
Selecting the Right Type of Promotion for Your Page
A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”
The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.
Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.
All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.
Do you need some fresh ways to infuse fun into the Facebook experience?
This article will examine nine Facebook pages that bring excitement to their Facebook pages.
My hope is you’ll find inspiration for your own page.
NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.
#1: Seasons 52: “Mini Indulgence” Quiz
Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”
The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.
Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
Facebook continues to be the social media platform of choice for many businesses.
So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today.
#1: Leverage videos more effectively on Facebook with Open Graph
My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images!
Let me explain. When someone likes a product or service on your website, a story will be displayed on Facebook with a title, a description and an image. It will look like this:
Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.
The winners will be promoted in our 164,000-reader newsletter and announced here.
How to Nominate
Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).
Be sure to include a link to the Facebook page you’re nominating.
Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!
If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
Ensure Your Promotion Doesn’t Get You In Hot Water
It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.
*UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch’s Complete Small Business Marketing System. Go see the winning entries.*
Do you own a small business?
Would you like to win free private coaching from the world’s foremost small business expert?
A creative photo can get you there.
Social Media Examiner is hosting the “Small Biz Dream Contest.”
The grand prize includes private coaching from John Jantsch (author of Duct Tape Marketing) along with free tickets to Small Biz Success Summit 2012.
What is the contest?
It’s fun and simple. You simply take a photo and post it on our special Facebook page. We used Strutta to create a contest that complies with Facebook’s standards.
Keep reading to discover nine ways you can build loyal fans who’ll love your business.
In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.