How to Improve Your Marketing With Facebook Apps

social media how toWant to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

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Facebook Contests: How to Get Your Fans Excited

Have you ever run a Facebook contest?

Are you wondering if you should use them for your business?

To learn about Facebook contests, I interview Andrea Vahl for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She regularly writes about Facebook for Social Media Examiner (in fact she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary.

Andrea shares how a Facebook contest can work for your page and your business.

You’ll learn about the different contests available and what contest apps to use.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Choose the Right Type of Facebook Contest

social media how toAre you thinking of launching a Facebook contest or giveaway?

Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base?

How can you be sure the type of contest you choose fits your Page and your goals?

Choosing the right type of contest to run on Facebook can be a challenge.

To help you decide what will work best for your goals, here are six types of contests you can run on Facebook.

#1: Sweepstakes Campaigns

A sweepstakes is a great vehicle for collecting email addresses from existing or new fans.

Participants enter and a winner is chosen by a random draw on a specified date.

sweepstakes example

A sweepstakes campaign shows your participating friends and provides various sharing features.

Sweepstakes are the contest of choice if you want to maximize the number of participants without spending a lot of time on the effort. But it has its drawbacks. Here’s what you need to know:

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How to Ensure Your Facebook Contests Attract Genuine Fans

social media how toAre you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

In this article you’ll discover five tips to help ensure that your contests attract genuine fans.

#1: Award Appropriate Prizes

Don’t offer attractive prizes that have nothing to do with your brand.

Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest.

An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded.

Offer a prize that interests your current or future customers. If your contest attracts entries from people who have no reason to become your customer, change it.

lord and taylor contest

Lord & Taylor, an online fashion retailer for women, is awarding fashion accessories from its website.

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5 Tips to Make Facebook Marketing Mobile-Friendly

social media how toDo you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

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