Do you want to capture the attention of more prospects and customers?
The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
In this article you’ll discover seven valuable (and free) Facebook tools that can help marketers succeed.51 Comments
Want to reach more people and increase participation?
With the right techniques, Facebook contests can engage your community and grow your business.
In this article you’ll discover five ways to create effective Facebook contests that reach more people, entice them to enter and encourage them to share.27 Comments
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.101 Comments
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.26 Comments
Do you use Facebook giveaways and contests to collect information about your fans?
Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.
Why Facebook Gated Campaigns?One Comment
Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.11 Comments
How can you find a targeted audience and encourage them to join your list?
The answer is to leverage the people who already like you: your Facebook fans.
This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.
Why Use Facebook to Find Email Subscribers?
Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.
Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.
A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.32 Comments
Are you looking for ways to move social media fans and followers to your email list?
In this article, I’ll show you 5 ways to use social media to build your email list.
One of the most heavily used communication channels to date, email marketing is considered the third overall most effective channel for lead generation for marketers in 2013, producing 13% of all leads.
Here are five tips:
#1: Use a Simple Sign-Up Form
Businesses of all sizes should set up a simple email sign-up form on their social channels to make it easy for your most invested fans to easily subscribe to your list.
On Facebook, dedicate a tab at the top right-hand side of your page for an email form. Then, people simply have to click on the icon to visit the sign-up form.
Make sure to use an image and call to action in this tab to incite people to click and subscribe.35 Comments