How to Stop Facebook Contest Fraud and Deter Prize Hunters

social media how to Did you know that some Facebook contest entries are fake?

Have you thought about how fake entries can hurt your campaign?

Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.

In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.

The Ugly Truth About Facebook Contest Fraud

With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.

A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.

facebook scammer profile

A quick look at a scammer’s profile reveals a sparse or completely blank page.

60 comments

 
 

How to Run a Facebook Timeline Promotion: 6 Tips for Success

social media how to

Are you thinking of running a Facebook contest or promotion without using an app?

Would you like to run a contest or sweepstakes on your Facebook page timeline?

On August 27, Facebook made a major change to its promotion guidelines.

Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.

In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline.

#1: Know How You Can and Can’t Collect Entries

Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward.

You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism.

In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes.

You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner.

You can also ask users to answer a question and pick the first correct response as your winner.

But you can’t ask users to tag themselves in a photo they’re not pictured in, ask users to share a post or ask users to post something on their own timelines or their friends’ timelines.

54 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.