Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?
Would you like to know the statistics you need to track to help you boost your growth and visibility?
In this article, I’ll show you six ways to improve your Facebook page performance with statistic comparisons.
I’ve already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you’re performing is only the first step of the process.
What really matters is not only to understand the key metrics, but also to understand how you can improve them!
This article will focus more on how to improve the performance of your Facebook content with the fan base you already have. If you want to increase your fan base, you should check out this great article from Andrea Vahl.
By looking at each key Facebook metric individually, it’s very hard to understand how you can improve it. But when you compare one metric to another relevant metric, you can see what’s wrong.
If your fans are not interacting with your brand and sharing your content, what value are they?
In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.
#1: Keep Your Updates Short
Research repeatedly shows that the longer a post is, the less engagement it will receive.
Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.
Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.
Want even more engagement? Let a photo do the talking.
According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.
Wondering why some pages have very high engagement and others nearly none?
In this post I’ll share five tips you can put to work right away.
About Facebook Engagement
What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?
Making Facebook work for your business can often take a bit of trial and error… and time.
You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.
Did you know that 90% of the people who click your Facebook fan page don’t come back to your Facebook page? They are more likely to read your content in their own Facebook news feed IF you know how to make sure it shows up there…
After you watch this video, share your feedback and see the show notes below!
You’ve come to the right place.
Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.
To reap these business-building benefits, the key is to develop daily habits.
Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.
In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all. To know more about Facebook engagement, check out this two-part post here and here.
The News Feed
Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.
Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?
This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.
These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.
Are you avoiding Facebook for marketing? Maybe you’re wondering, “Why should I care about Facebook?”
There’s a lot of misconceptions and frustrations floating around when it comes to Facebook.
In this article, I’ll help debunk some of the big Facebook myths that may be preventing you from an amazing opportunity.
Why Facebook Marketing?
First and foremost, Facebook, like other social media, is a phenomenal way to become more visible and successful by making a face for yourself online.
Facebook is now the largest social network on the planet with over 500 million active users, long ago surpassing former social networking giant MySpace—and it continues to grow at 1 million new users a week.
Perhaps you have a Facebook Fan Page and even some fans. But now what? How can you encourage your fans to act and interact?
In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.
However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?