Facebook Freebooting: What Marketers Need to Know

social media how toDo you use video in your marketing?

Want to make sure your copyright is protected?

There are simple steps you can take to brand your videos so you’re protected if people upload them to Facebook as their own.

In this article you’ll discover how to protect your video content from freebooting on Facebook.

what marketers need to know about facebook freebooting

Discover what marketers need to know about Facebook freebooting.



6 Tips to Improve Your Facebook Posts

social media how to

Are you marketing on Facebook?

Do you want better reach for your Facebook posts?

Using the right posting tactics will give you better results from your Facebook marketing.

In this article you’ll discover six tips for more effective Facebook posts.

tips to improve facebook posts

Discover six tips to improve Facebook posts.



How to Grow Your Facebook Fans Without a Budget

social media how toWant to increase the size of your Facebook community?

Want to avoid costly Facebook ads?

When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising.

In this article you’ll discover three ways to grow your Facebook fan base without ads.

grow facebook fans without budget

Discover how to grow your Facebook fans without a budget.



5 Ways to Improve Your Facebook Organic Reach

social media how toHave you noticed a decline in your Facebook organic reach?

Looking for ways to more effectively reach your audience?

With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans.

In this article I’ll show you five ways to improve your Facebook organic reach.

five ways to improve facebook organic reach

Discover five ways to improve your Facebook organic reach.



10 Successful Facebook Marketing Examples

social media how toIs your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

10 brands using facebook successfully

Discover ten brands successfully using Facebook.



How to Boost Your Content Reach With Social Media

social media how toLooking for the best ways to publicize your content?

Want more social exposure from the get-go?

Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences.

In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after it goes live.

boost content visibility

Find ways to boost your content reach with social media.



How to Create Highly Shareable Blog Content Using Facebook

social media how toDo you want to create blog posts people can’t help but share?

Have you used Facebook to find content that’s most appealing to your readers?

You can write shareable blog posts by taking the time to understand what your audience really wants from you.

In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

Why Shareable Blog Content Matters

If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.

whole foods facebook blog post update

Whole Foods knows their audience values and shares blog posts that have recipes and shopping lists.



5 Ways to Establish Your Voice on Facebook

social media how to Do you have a recognizable online tone?

Do you make the most of it in your Facebook updates?

A consistent tone makes fans feel comfortable so they’re more likely to interact with you.

In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.

Match Your Voice to Your Fans’ Expectations

Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.

Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?

Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).

pew facebook research stats

Pew Research found that most users don’t want to be marketed to.



10 Big Brand Facebook Tactics Any Business Can Use

social media how to Do you have big-brand Facebook page envy?

Do you, as a small business owner, want your page to be popular and engaging?

It’s easier than you think to emulate what Facebook’s major players do.

In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.

#1: Capitalize on Major Events and Holidays

During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.

coca-cola olympic facebook games

Coca-Cola was inspired by the Olympics to host a series of games. Users who uploaded videos of themselves “competing” were in the running for a $100 gift certificate.



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