Top 10 Facebook Apps for Fan Engagement and Building Community

social media toolsAre you looking for ways to better engage Facebook fans and build your community?

These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out.

By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. If you are looking for a more comprehensive list, check out the one by Mari Smith: Top 75 Apps for Enhancing Your Facebook Page.

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How a Scrapbooking Company Used Social Media to Beat Target as Best Brand in Minnesota

social media case studiesOn the morning of June 10, Kristen Jacobs was monitoring the Twitterverse for mentions of her employer, Creative Memories, as she usually does. One tweet in particular stood out.

Upon closer inspection of the tweet and link, Jacobs discovered that Creative Memories was going head-to-head with one of America’s biggest retailers, Target, in a “Minnesota Brand Madness” challenge put on by the Minneapolis St. Paul Business Journal.

Twitter

Creative Memories learned first on Twitter that it was included in the Minnesota Brand Madness competition.

This was news to Jacobs (the company’s web content community manager), as well as the rest of the scrapbooking company. But Jacobs knew where to turn first.

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9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

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20 Ways to Promote Your Facebook Fan Page

social media how to

Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

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7 Tips for Dealing With Upset Facebook Fans

social media how toWhat do you do when you’ve just received a less-than-complimentary Facebook wall post from someone who likes your business (or used to, so it seems)?

The customer could have a simple complaint, or be so upset he’s gone on the offensive, making sure you and the rest of your community knows he’s angry.

Your next steps are key to retaining not only the business of the angry customer, but the business of other fans who like your page as well.

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