20 Ways to Promote Your Facebook Fan Page

social media how to

Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

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7 Tips for Dealing With Upset Facebook Fans

social media how toWhat do you do when you’ve just received a less-than-complimentary Facebook wall post from someone who likes your business (or used to, so it seems)?

The customer could have a simple complaint, or be so upset he’s gone on the offensive, making sure you and the rest of your community knows he’s angry.

Your next steps are key to retaining not only the business of the angry customer, but the business of other fans who like your page as well.

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4 Tips for Effective Facebook Community Management

social media how toDo you manage a Facebook page?

Are you looking for an easier way to manage your tasks?

In this article I’ll share four tips that will increase your value to your community.

About Community Managers

The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. You help people out, give advice, get to know the neighbors and occasionally keep the peace and lay down the law. The analogy isn’t perfect, but you get the idea.

You may start out as the sole admin on your Facebook page, but as your business and Facebook presence grow, you may need help (after all, Facebook is open 24-7). You may want to hire a community manager to facilitate the discussions, postings and moderation.

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How Social Media Drew 27,000 More People to the Races

social media case studiesIn Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

With virtually no other marketing changes, social media boosted attendance this past season by 4.2 percent.

“That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”

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How to Build Your Facebook Fan Base by Creating Experiences

social media how toIt’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?

In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.

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How Facebook Friday Expert Sessions Increase Fan Engagement

social media how toDo your Facebook fans have questions they want answered? Would they like to have access to industry experts who can answer their questions?

Are you aware of the Facebook Friday expert sessions Social Media Examiner has been doing?

Here’s how they work.  We bring an expert to our Facebook wall for an hour to answer questions.  The expert gets great exposure and the fans get their questions answered.

These sessions  are a great way for fans to quickly get the information they need. And you can model this for your business. These open Q&A sessions with industry experts are a great way to encourage engagement with your fans and get your updates to show up more in your fans’ news feeds.

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7 Facebook Marketing Tips From World’s Top Pros

social media how toIt’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.

The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

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Event Promises 16 Ways to Master Facebook Marketing

social media how toWhen Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”

Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.

But he literally had to be dragged kicking and screaming onto Facebook.

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10 Ways to Grow Your Facebook Page Following

social media how toHow can you quickly encourage people to become followers of your Facebook page?

This is the most common question I get from clients.  The truth is it takes time to build a new fan base from scratch.

From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.

How do you get people to like your Facebook page?  Here are 10 tips…

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