How to Grow Your Facebook Fans Without a Budget

social media how toWant to increase the size of your Facebook community?

Want to avoid costly Facebook ads?

When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising.

In this article you’ll discover three ways to grow your Facebook fan base without ads.

grow facebook fans without budget

Discover how to grow your Facebook fans without a budget.



Facebook Growth: How to Create Huge Facebook Communities Without Advertising

Wondering how to grow your Facebook following without resorting to paid advertising?

Want to discover the secrets to getting more fans and driving them to your blog?

To learn how one marketer has built several massive Facebook communities, all through organic growth, I interview Collin Cottrell.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Collin Cottrell, the founder of, a website dedicated to deer hunting. He’s quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising. Collin also founded

In this episode Collin will explore how he built his Facebook pages rapidly, without using paid advertising.

You’ll discover how to cross-promote your Facebook pages to grow your following and what types of posts get the most attention.

podcast 150 collin cottrell create facebook communities without advertising

Listen as Collin Cottrell shares how to create huge Facebook communities without advertising.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.



How to Use Facebook Groups to Build Your Business

social media how toAre you looking for new ways to network?

Have you considered using Facebook groups to build your business?

Facebook groups offer a proven way to form lasting, productive connections that generate leads.

In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.

#1: Join the Right Groups

With millions of active groups on Facebook, there truly is a group for every interest. If you’re looking for networking, you can track down groups within your industry to connect with your peers and prospective customers.

With so many groups to choose from, you’ll need to start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they’re active in.

Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile.

suggested facebook groups

Click on Groups from the left side of your profile to see suggested groups.



5 Ways Businesses Are Using Visual Storytelling on Facebook

social media how toAre you looking for creative ways to use visual storytelling in your social media marketing?

Do you have a great story to tell, but you’re not sure how to share it?

Every company has a story to tell.

It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.

In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Why Tell a Visual Story?

A picture is worth a thousand words. It’s a cliché for a reason. When you’re scrolling through the news feed, what catches your eye? Most updates are text, but Facebook users like pictures.

Posting images can help increase engagement and shares on Facebook. Photo posts account for 93% of the most engaging posts on Facebook. They can get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts!

Are you using pictures to your advantage? Below are five examples of companies that are wowing their fans with visual stories.

#1: Use Clever Photo Collections

The American Express Facebook page strives to give a strong visual representation of the brand. That can be a tall order for a service-based company. American Express rose to the challenge by taking photographs of related items, then sharing them with short updates that ask a question or evoke a certain feeling.

Recently, the freezing weather in the US has everyone talking. American Express shared this simple but hugely descriptive picture on their Facebook timeline.

american express christmas facebook image

American Express connects with fans through a simple image.



9 Ways to Become a Better Facebook Community Manager

social media how toWould you like to have a thriving Facebook community?

Are you looking for tips to improve your community?

In this article I’ll share 9 tips to improve your Facebook community.

#1: Know Your Voice

Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.

Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?

If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.

know your voice

ModCloth has an offbeat, humorous voice that engages their audience.



How B2B Marketers are Benefiting from Facebook

social media case studiesThe story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.

Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.

B2B marketers: Facebook is your moon.

In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.



5 Ways to Increase Your Facebook Engagement

social media how toLooking to increase your Facebook page engagement?

Wondering why some pages have very high engagement and others nearly none?

In this post I’ll share five tips you can put to work right away.

About Facebook Engagement

What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?

Making Facebook work for your business can often take a bit of trial and error… and time.

You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.



How an Alaskan Mom Brings Millions to Her Carpentry Blog

social media case studiesJust over two years ago, Ana White wasn’t quite sure what a blog was.

Today, she runs her own rapidly growing destination, drawing nearly three million page views every month.

Successful professional bloggers aren’t hard to find, but a few things are remarkable about White’s success:

  1. She writes a do-it-yourself carpentry blog. With White’s help, droves of women are discovering they can build beautiful, stylish things.
  2. She started with dial-up Internet and does it all from her home in the Alaskan interior (where record-smashing temps recently hit -40° F).
  3. White succeeded accidentally. She never expected that simply sharing what she loves could support her entire family.

This self-described “homemaker” has an innate knack not only for woodworking but for business as well.

Turns out, this blog Cinderella tale is all about sharing your personal story. Oh, and relentless blogging.



Top 10 Facebook Apps for Fan Engagement and Building Community

social media toolsAre you looking for ways to better engage Facebook fans and build your community?

These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out.

By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. If you are looking for a more comprehensive list, check out the one by Mari Smith: Top 75 Apps for Enhancing Your Facebook Page.



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