5 Ways Businesses Are Using Visual Storytelling on Facebook

social media how toAre you looking for creative ways to use visual storytelling in your social media marketing?

Do you have a great story to tell, but you’re not sure how to share it?

Every company has a story to tell.

It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.

In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Why Tell a Visual Story?

A picture is worth a thousand words. It’s a cliché for a reason. When you’re scrolling through the news feed, what catches your eye? Most updates are text, but Facebook users like pictures.

Posting images can help increase engagement and shares on Facebook. Photo posts account for 93% of the most engaging posts on Facebook. They can get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts!

Are you using pictures to your advantage? Below are five examples of companies that are wowing their fans with visual stories.

#1: Use Clever Photo Collections

The American Express Facebook page strives to give a strong visual representation of the brand. That can be a tall order for a service-based company. American Express rose to the challenge by taking photographs of related items, then sharing them with short updates that ask a question or evoke a certain feeling.

Recently, the freezing weather in the US has everyone talking. American Express shared this simple but hugely descriptive picture on their Facebook timeline.

american express christmas facebook image

American Express connects with fans through a simple image.

4 comments

 
 

9 Ways to Become a Better Facebook Community Manager

social media how toWould you like to have a thriving Facebook community?

Are you looking for tips to improve your community?

In this article I’ll share 9 tips to improve your Facebook community.

#1: Know Your Voice

Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.

Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?

If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.

know your voice

ModCloth has an offbeat, humorous voice that engages their audience.

14 comments

 
 

How B2B Marketers are Benefiting from Facebook

social media case studiesThe story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.

Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.

B2B marketers: Facebook is your moon.

In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.

16 comments

 
 

5 Ways to Increase Your Facebook Engagement

social media how toLooking to increase your Facebook page engagement?

Wondering why some pages have very high engagement and others nearly none?

In this post I’ll share five tips you can put to work right away.

About Facebook Engagement

What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?

Making Facebook work for your business can often take a bit of trial and error… and time.

You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.

26 comments

 
 

How an Alaskan Mom Brings Millions to Her Carpentry Blog

social media case studiesJust over two years ago, Ana White wasn’t quite sure what a blog was.

Today, she runs her own rapidly growing destination, drawing nearly three million page views every month.

Successful professional bloggers aren’t hard to find, but a few things are remarkable about White’s success:

  1. She writes a do-it-yourself carpentry blog. With White’s help, droves of women are discovering they can build beautiful, stylish things.
  2. She started with dial-up Internet and does it all from her home in the Alaskan interior (where record-smashing temps recently hit -40° F).
  3. White succeeded accidentally. She never expected that simply sharing what she loves could support her entire family.

This self-described “homemaker” has an innate knack not only for woodworking but for business as well.

Turns out, this blog Cinderella tale is all about sharing your personal story. Oh, and relentless blogging.

46 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report