4 Tips to Evangelize Your Brand on Facebook

social media case studiesAre you looking to stand out on Facebook?

Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised.

She saw one of her company’s door designs in a photo post from home superstore Lowe’s.

Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes.

lowes ugly door sweepstakes

The winner of the Lowe's Ugly Door Sweepstakes.

“They call that ugly?” she thought. “That’s odd, because it’s one of our best sellers.”

Crestview is a small door manufacturer specializing in mid-century modern architecture. Erwin knows that it’s not everyone’s favorite style, but she also knows that mid-mod fans are a devoted and stalwart bunch that had just been insulted on a question of taste.

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Facebook Geotargeting Draws 500,000 Fans for Small Biz

social media case studiesMost of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

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4 Proven Steps to Facebook Page Success

social media how toAre you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”

The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage).

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