Google Analytics: How to Know If Your Marketing is Working


Do you use Google Analytics?

Want to know how data can help improve your marketing?

To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.

Christopher will talk about how to use Google Analytics to improve your marketing.

You’ll discover how to set goals, and analyze and measure your data.

“podcast

Listen as Chris Penn shares how Google Analytics can show if your marketing is working.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

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6 Ways to Improve Your Facebook Page Results


social media how toDo you want better Facebook engagement?

Are your Facebook posts optimized?

How and when you post on Facebook makes an important impact on how fans engage with your content.

In this article you’ll discover 6 ways to optimize your Facebook posting tactics.

#1: Include Properly Sized Images

You’re probably already posting plenty of pictures. After all, Facebook posts that include images outperform text-only updates. But are your images the right size? Do they look good when shared on Facebook?

When you share or upload an image to Facebook, it’s cropped and displayed at 504 x 504 pixels. Those dimensions vary if you’re uploading more than one photo at a time.

improve facebook page post results

Discover how to improve your Facebook Page posts.

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How to Use Facebook to Increase Leads


social media how toDo you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

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25 Creative Ways to Use Facebook Cover Photos


social media how to Are you using your Facebook cover photo to maximum effect?

Do you change your cover image once a month, or once a year?

The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1: Get Into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.

The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.

pep-boys-cover-image

Update your cover photo for the holidays or the seasons.

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