7 Tips to Mastering Facebook Advertising


social media toolsAdvertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.

Do this and you may just find a sea of opportunity waiting for your brand, company or event.

The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible. To help you win this challenge sooner rather than later, here are seven important facts you should know about Facebook advertising that will help you get moving in the right direction.

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How Clorox Engages Customers With Its Social Media Community


social media interviewsIn this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company’s new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.

You’ll also hear how the 100-plus year old Clorox rolled out its social media community.

Be sure to read the other takeaways below.

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3 Ways to Use Facebook Insights to Your Advantage


social media toolsAs a business owner or marketer, knowing the profile of your target audience is extremely important. That’s step one, and all good marketing campaigns rely on the fact that you’ve got this figured out.

If you’re using Facebook for business, there are some powerful tools at your disposal.  Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you’ve got a Ferrari in the garage, right?

This article will show you how to benefit from Facebook’s amazing insight and analytics.

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The Social Media Examiner Story: Proof Social Media Works


social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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