10 Changes to the Facebook Page Layout: What Marketers Need to Know

social media how to Have you noticed some big changes in your Facebook Page layout?

Do you know where to find everything?

Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June.

In this article you’ll discover 10 changes to your Facebook Page layout.

new facebook layout changes

Find out what you need to know about the latest changes to Facebook’s Pages layout.

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25 Creative Ways to Use Facebook Cover Photos

social media how to Are you using your Facebook cover photo to maximum effect?

Do you change your cover image once a month, or once a year?

The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1: Get Into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.

The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.

pep-boys-cover-image

Update your cover photo for the holidays or the seasons.

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26 Ways to Engage Your Fans on Facebook

social media how to Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more oomph?

With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.

#1: Attract Readers’ Attention to a Point in Your Article

Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.

When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.

In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.

list article post

Highlight an update with one of the points from your list articles.

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10 Ways to Use Your Personal Facebook Profile for Business

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Are you wondering how to use your personal Facebook profile for your business?

One of the reasons Facebook is effective is the personal connection you can make with people.

In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.

Why My Personal Facebook Profile?

Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.

But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.

facebook registration info

You can't use your Facebook personal profile strictly for business.

However, there are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

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9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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Facebook Timeline and What Marketers Need to Know

social media toolsAre you wondering how Facebook’s Timeline will impact your business and marketing?

Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.

However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.

This article will explore what the timeline means for marketers.

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20 Ways to Promote Your Facebook Fan Page

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Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

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26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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7 Tips to Mastering Facebook Advertising

social media toolsAdvertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.

Do this and you may just find a sea of opportunity waiting for your brand, company or event.

The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible. To help you win this challenge sooner rather than later, here are seven important facts you should know about Facebook advertising that will help you get moving in the right direction.

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