How to Use Facebook Notes for Marketing

social media toolsDo you want to publish longer posts on Facebook?

Have you tried Facebook Notes?

Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.

In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.

use facebook notes for marketing

Discover how to use Facebook Notes for marketing.



How to Manage Your Facebook Page Effectively

social media how toDo you manage at least one Facebook business page?

Are you using all the admin features?

Facebook pages include many tools to help marketers and business owners get the most out of their business presence.

In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.

manage facebook page effecively

Discover how to manage your Facebook Page effectively.



How to Choose the Best Comment System for Your Blog

social media how toDoes your business have a blog?

Do you allow comments?

One of a blogger’s toughest tasks is managing the discussions around posts, and determining which comments are valuable and which are spam.

In this article I’ll explore top blog commenting systems and the features that make them a great choice for your blog.

Comment Moderation and Spam

Whenever you post content, it is almost guaranteed you will receive some spam in your blog comments. People will submit comments that are completely irrelevant to the discussion to get exposure for themselves or drop a link to their website.

choose a comment system for your blog

Discover how to choose a comment system for you blog.



How to Increase the Facebook Visibility of Your Local Business

social media how toDo you have a Facebook page for your local business?

Are you looking for ways to reach your customers on Facebook?

Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.

In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.

create facebook visibility for local business

Discover how to create Facebook visibility of your local business.



10 Changes to the Facebook Page Layout: What Marketers Need to Know

social media how to Have you noticed some big changes in your Facebook Page layout?

Do you know where to find everything?

Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June.

In this article you’ll discover 10 changes to your Facebook Page layout.

new facebook layout changes

Find out what you need to know about the latest changes to Facebook’s Pages layout.



25 Creative Ways to Use Facebook Cover Photos

social media how to Are you using your Facebook cover photo to maximum effect?

Do you change your cover image once a month, or once a year?

The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1: Get Into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.

The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.


Update your cover photo for the holidays or the seasons.



26 Ways to Engage Your Fans on Facebook

social media how to Are you looking for new ways to engage your Facebook fans?

Do your current Facebook engagement tactics need a little more oomph?

With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.

Your visibility in the news feed depends on engagement like never before.

If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.

In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.

#1: Attract Readers’ Attention to a Point in Your Article

Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.

When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.

In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.

list article post

Highlight an update with one of the points from your list articles.



10 Ways to Use Your Personal Facebook Profile for Business

social media how to

Are you wondering how to use your personal Facebook profile for your business?

One of the reasons Facebook is effective is the personal connection you can make with people.

In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business.

Why My Personal Facebook Profile?

Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.

But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.

facebook registration info

You can't use your Facebook personal profile strictly for business.

However, there are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.



9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.



Check out the Social Media Marketing Podcast!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Examiner Show!

Social Media Examiner Recommends:

The above businesses are part of our partner program.