4 Ways to Use Dark Facebook Posts for Business

social media how toDo you want to target a segment of your Facebook audience?

Have you considered dark Facebook posts?

Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline.

In this article you’ll discover four ways to use dark Facebook posts for your business.

Why Dark Posts

Before getting into how to use dark Facebook posts, it’s important to understand what dark posts really are, and just as importantly, what they are not.

Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page. However, there are two main differences.

use dark facebook posts for business

Discover how to use dark Facebook posts for business.



How to Grow Your Facebook Fans Without a Budget

social media how toWant to increase the size of your Facebook community?

Want to avoid costly Facebook ads?

When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising.

In this article you’ll discover three ways to grow your Facebook fan base without ads.

grow facebook fans without budget

Discover how to grow your Facebook fans without a budget.



7 Ways to Use Facebook Native Video to Better Connect With Your Fans

social media how toDo you create videos to connect with your audience?

Are you using Facebook native video?

When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement.

In this article I’ll share seven ways to connect with your audience using Facebook native video.

use facebook native video

Discover how to use Facebook native video to connect better with your fans.



Quick Reference Guide for Facebook Marketers

social media toolsWant an easy reference to Facebook’s many marketing features?

Are you using all that Facebook offers marketers?

In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.

reference guide for facebook marketers

Discover a quick reference guide for Facebook marketers.



3 Ways to Optimize Facebook Ads for Better Results

social media how toAre you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article I’ll share three tips for making the most of your Facebook ad campaigns.

#1: Reach the Right Audience

Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.

For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.

optimze facebook ads

Find 3 ways to optimize your Facebook ads for better results.



How to Increase Your Facebook Conversions Using Google Analytics

social media how toDo you want to improve your Facebook conversions?

Have you considered combining the power of Google Analytics with your Facebook Insights?

Comparing this data can help you find Facebook fans who are most likely to convert.

In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

increase facebook conversions

Find out how to increase Facebook conversions with Google Analytics.

#1: Identify Your Buying Audience

First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.



How to Make Your Facebook Marketing Work for B2B

social media how toDo you target other businesses?

Are you struggling to generate more Facebook engagement?

Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.

In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.

#1: Understand Your Audience

It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.

Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. When you know what your audience wants, you can give it to them (without guessing).

So how do you find out who your Facebook audience is? Use the tools available to you and look at the data. Check Facebook Insights, Google Analytics and even your own database to get a clear picture of your audience.

Facebook Insights tracks how your audience engages with your page. You can trace their preferences, see how your audience demographic compares to Facebook as a whole or track which user segments you’re reaching and engaging with most often.

demographics of likes versus engagement

Facebook Insights offers a range of audience data.



4 Ways to Improve Your Facebook Ads

social media how toAre you advertising on Facebook?

Do you want to create better Facebook ads?

In this article you’ll discover four things to help you build a more effective Facebook ad.

#1: Choose Color With Care

It’s long been accepted that the psychological associations that come with color–and how we process what we see–affect the power of an advertisement.

Here’s a quick guide to color:

color guide

Every color adds its characteristics to your ad.



5 Tips for Driving Facebook Fans to Your Website

social media how to

Are your Facebook fans frequenting your website? Do you want them to?

Keep reading for five ways to drive traffic from Facebook to your company website.

Thoughts on Facebook

While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

So what do you do if you want to get your Facebook audience to engage more on your brand site?



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