How to Use Social Media Insights to Improve Your Marketing

social media how toAre you marketing on Twitter, Facebook or Pinterest?

Do you know which type of posts your followers prefer?

Social media analytics let you see who your followers are and what they like.

In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing.

use facebook twitter and pinterest insights to improve social media marketing

Discover how to grow your Facebook fans without a budget.



How to Optimize Your Facebook Posts With Facebook Audience Insights

social media how toDo you want to increase your Facebook engagement?

Interested in discovering what content appeals to your audience?

With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.

In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.

Why Facebook Audience Insights?

Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.

optimize your facebook posts with audience insights

Discover how to optimize your Facebook posts with Audience Insights.



How to Use Advanced Facebook Ad Targeting

social media how toHow are your Facebook ads performing?

Are you targeting the right people?

If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.

In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.

Why Use Advanced Targeting?

To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.

advanced facebook ad targeting

Discover how to use advanced Facebook ad targeting.



How to Increase Your Facebook Conversions Using Google Analytics

social media how toDo you want to improve your Facebook conversions?

Have you considered combining the power of Google Analytics with your Facebook Insights?

Comparing this data can help you find Facebook fans who are most likely to convert.

In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

increase facebook conversions

Find out how to increase Facebook conversions with Google Analytics.

#1: Identify Your Buying Audience

First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.



Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.



How to Use Facebook Audience Insights: What Marketers Need to Know

social media how toAre you looking for a tool to help you target your Facebook ads more effectively?

Do you want to learn more about the people your ad reaches before you spend money on it?

Even the most effective ad copy can fail if it doesn’t reach the right audience.

In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users.

About Facebook Audience Insights

While both Power Editor and the Ad Creation tool let you customize the audience you want to target in your campaign, they don’t give you any insights for that audience before running with it.

facebook audience insights

Find out what you need to know about the new Audience Insights.



Facebook Audience Insights: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”

facebook audience insights tool

“Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).”



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