Facebook App Integration: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”
Check out the new apps to add to your Facebook Timeline.
5 Ways to Keep Your Facebook Page Secure
Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe?
With so much focus on managing the wall and running promotions, Facebook page security is often overlooked.
The good news is that Facebook’s security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content.
However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of.
So here are five ways to keep your page safe and secure.
#1: Moderate your page’s admins
Many companies collect page admins over time because they fail to remove old ones. Add up the social media managers, graphic artists, web designers and even interns, and pages can have dozens of admins.
Top 10 Facebook Apps for Building Custom Pages & Tabs
Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs?
In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page.
Custom Tabs: What You Need to Know
You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book. This is sometimes referred to as fan-gating, meaning only fans see special content.
Cold Stone Transforms the Ice Cream Social With Facebook
Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.
The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.
How to Turbo-Boost Your Facebook Page With Apps
Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page?
Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.
Be sure to share your feedback and see the show notes below.
Facebook Marketing in Only An Hour a Day?
When fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign.
So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!
“I can understand using Facebook for a fifth-grade science project,” I hear you saying. “But how do I use Facebook to market my business? I keep hearing that I should include social media in my marketing campaigns, but I don’t have a clue how to do that.”
Event Promises 16 Ways to Master Facebook Marketing
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”
Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.
But he literally had to be dragged kicking and screaming onto Facebook.
New Studies Show Marketing Power of Facebook
November of 2009 was a big month for Facebook. And it’s not just consumers who are leveraging this titanic network. Check out these crazy statistics.
ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.
This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.
And the impressive stats don’t stop there. ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November. Considering how big the “online world” actually is in terms of web pages, this was no small feat! Check out this image:
Top 5 Social Media Articles from 2009
The year is coming to a close and there’s been lots of great social media content developed.
Here are our top five articles (in order of popularity) from this year…
#1: Five Must Read Social Media Marketing Studies
Here’s a quick overview of the this article:
Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.“
