5 Ways Online Businesses Are Succeeding With Social Media
Marketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting.
However, getting started with this new type of media can be intimidating for some business owners.
Take a look at the following five examples of ecommerce websites that are succeeding with social media for ideas on how to use social media effectively.
#1: Use Facebook Apps Strategically to Guide Users
As social media expert Amy Porterfield mentioned in her recent “How to Use Facebook Apps to Improve Fan Engagement,” article on Social Media Examiner:
Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.
One example of an ecommerce website that’s taking this principle to the next level is ShoeDazzle, the discount footwear retailer, with its custom Style Profile app.
Once Facebook visitors grant access to the app, they’re able to complete the quiz to find their ideal style matches and are then redirected to specific purchase pages on the ShoeDazzle website, encouraging purchase decisions and eliminating the “tire kicking” that can occur with social media visitors. 
7 New Facebook Changes Impacting Businesses
Facebook pages are changing. And that means your business strategy will need to change.
In fact, Facebook has made many new changes that will impact anyone with a Facebook page.
These changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).
Here is an overview of the changes and how brands can take advantage of some of the new features.
Facebook App Integration: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”
Check out the new apps to add to your Facebook Timeline.
5 Ways to Keep Your Facebook Page Secure
Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe?
With so much focus on managing the wall and running promotions, Facebook page security is often overlooked.
The good news is that Facebook’s security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content.
However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of.
So here are five ways to keep your page safe and secure.
#1: Moderate your page’s admins
Many companies collect page admins over time because they fail to remove old ones. Add up the social media managers, graphic artists, web designers and even interns, and pages can have dozens of admins.
Top 10 Facebook Apps for Building Custom Pages & Tabs
Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs?
In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page.
Custom Tabs: What You Need to Know
You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book. This is sometimes referred to as fan-gating, meaning only fans see special content.
Cold Stone Transforms the Ice Cream Social With Facebook
Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.
The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.
How to Turbo-Boost Your Facebook Page With Apps
Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page?
Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.
Be sure to share your feedback and see the show notes below.
