social media how toAre you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

In this article you’ll discover five tips to help ensure that your contests attract genuine fans.

#1: Award Appropriate Prizes

Don’t offer attractive prizes that have nothing to do with your brand.

Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest.

An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded.

Offer a prize that interests your current or future customers. If your contest attracts entries from people who have no reason to become your customer, change it.

lord and taylor contest

Lord & Taylor, an online fashion retailer for women, is awarding fashion accessories from its website.

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social media how toIs your business on Facebook?

Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?

In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.

#1: Assess Your Goals

Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.

Remember that not every business needs to be on Facebook.

If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.

goal

Not all businesses need to be on Facebook. Assess your business goals first. Image source: iStockPhoto.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Unveils New Design: The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed. Tap Chat Heads to reply, drag them around or flick them down to close.” And you can also add stickers to your messages.

facebook chat heads

The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go.

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social media how toDo you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

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social media how toDo you want to know how to help your Facebook Page appear higher in Facebook search and beyond?

With the new Facebook Graph Search, this is a good time to revisit your page.

Here are five steps to make your Facebook Page more searchable and visible.

The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.

#1: Choose the Right Name

This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.

If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.

bugga gump

For their main Facebook Page, Bubba Gump uses their name and the word Inc., to clarify that you've reached the official Bubba Gump Restaurants Page.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.”  After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.

facebook gift card

"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."

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social media toolsAre you looking for creative ways to engage your Facebook fans?

Do you need some fresh ways to infuse fun into the Facebook experience?

This article will examine nine Facebook pages that bring excitement to their Facebook pages.

My hope is you’ll find inspiration for your own page.

NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.

#1: Seasons 52: “Mini Indulgence” Quiz

Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”

The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.

indulgence quiz

Take the quiz to find out which dessert matches you.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Announces Web Profiles: The popular mobile app Instagram now has web-based profiles. “Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment and like photos and edit your profile easily and directly from the web.”

instagram on the web

Instagram users have a new way to share their photos and interact with their community on Instagram.

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