Instagram Web Profiles: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Announces Web Profiles: The popular mobile app Instagram now has web-based profiles. “Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment and like photos and edit your profile easily and directly from the web.”

instagram on the web

Instagram users have a new way to share their photos and interact with their community on Instagram.

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6 Free Mobile Apps to Enhance Your Social Media Marketing

social media toolsWant some cool apps that you can use on your smartphone to improve your marketing?

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

Here are 6 free smartphone apps to keep your business active on social media.

#1: Google Currents

Do you struggle to find cool ideas for posting to your social networks?  Fortunately, there’s an easy way for you to find content through Google Currents.

google currents

Use Google Currents to find content to share to social networks.

The Google Currents app allows you to create a one-stop shop for various sources of information.  You add these sources much like an updated RSS feed.

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Facebook Permissions: What Marketers Need to Know

social media how toDo you use Facebook apps to collect data from prospects?

Do you understand the pitfalls?

This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.

So What Exactly Are Facebook Permissions?

Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.

When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so.

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9 Facebook Marketing Tips to Improve Engagement

social media how toNeed some Facebook marketing inspiration?

Here are nine Facebook pages using some great techniques for more engagement.

Keep reading for some awesome tips from businesses of all sizes.

#1: Get Personal

Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.

Your community wants to get to know you and wants to be able to relate to you and your company.

get personal

You can tell them what you had for lunch. Better yet, add a picture!

smart passive income

Personal cover photo with his podcast setup and a picture of his son.

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4 Facebook Plugins to Drive More Traffic to Your Content

social media toolsDo you want more of your content shared on Facebook?

Are you wondering how to make it easy for people to share your site or blog content on Facebook?

Which Facebook widgets are best?

Facebook recently introduced the Facebook Recommendations Bar—which is different from the Facebook Recommendations Box—and the Like Button and the Like Box.

But what are the differences and how do you decide what will work best for you? And then how do you install them?

recommendations bar announcement

Similar to the Like Button, when people like an article using the Recommendations Bar, a story is published back to their Timeline and friends' news feeds.

We’ll dive deep into those questions in this article (hint: your best solution may be a combination of the options).

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8 Tips for Running Social Media Promotions

social media how toHave you thought of using social media contests and sweepstakes to build and engage your audience?

Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.

Ensure Your Promotion Doesn’t Get You In Hot Water

It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.

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How to Use the New Facebook WordPress Plugin: A Complete Guide

social media how toDo you blog?

Facebook has released a highly comprehensive plugin for WordPress.

With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)

This makes advanced Facebook social sharing features accessible to everyone.

This detailed article tells you how to install and use this powerful plugin.

#1: Install the Facebook Plugin on Your Blog

From inside your WordPress admin dashboard, go to the Plugin section and search for “Facebook.” The Facebook plugin for WordPress should appear at the top of the search results.

install plugins

Search for the word "Facebook" and the right plugin will be the first to appear in the search results.

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Twitter Weekly Email Digests: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Brings Weekly Email Digest to Your Inbox: You can now “discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant tweets and stories shared by the people you’re connected to on Twitter.”

twitter email digest

"Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you."

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How to Use Facebook Apps to Improve Fan Engagement

social media how toAre you looking for easy ways to engage new Facebook fans using Timeline?

Keep reading to learn how free apps can provide enormous opportunities for your business.

Why Facebook Timeline Apps?

Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.

For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.

Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible.

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