How to Convince Your Skeptical Boss That Facebook Marketing Works

social media how toIs your business on Facebook?

Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?

In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.

#1: Assess Your Goals

Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.

Remember that not every business needs to be on Facebook.

If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.

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Not all businesses need to be on Facebook. Assess your business goals first. Image source: iStockPhoto.

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Google+ Redesign: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Unveils New Design: The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!”

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Facebook App Chat Heads: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed. Tap Chat Heads to reply, drag them around or flick them down to close.” And you can also add stickers to your messages.

facebook chat heads

The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go.

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5 Tips to Make Facebook Marketing Mobile-Friendly

social media how toDo you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

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5 Tips to Enhance Your Facebook Graph Search Ranking

social media how toDo you want to know how to help your Facebook Page appear higher in Facebook search and beyond?

With the new Facebook Graph Search, this is a good time to revisit your page.

Here are five steps to make your Facebook Page more searchable and visible.

The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.

#1: Choose the Right Name

This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.

If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.

bugga gump

For their main Facebook Page, Bubba Gump uses their name and the word Inc., to clarify that you've reached the official Bubba Gump Restaurants Page.

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