8 Facebook Apps to Enhance Your Facebook Page


social media toolsDo you want to add more function and flair to your Facebook page?

Would you like to add storefront, generate leads or promote something special on a Facebook tab within your page?

In this article I’ll reveal Facebook applications that can help you easily add functionality to your Facebook page.

How Do Facebook Apps Work?

Before we get started, let’s review how Facebook apps (also known as custom tabs on Facebook) pages work.

Custom tabs are installed manually on your Facebook page and show up underneath the cover photo. If you’re visiting a page that has more than four tabs, you can click the down arrow on the right side of the tab cover photos to reveal them all.

custom tabs under cover photo

Custom tabs appear under your cover photo.

87 comments

 
 

How to Use Facebook to Sell Your Products and Services


social media toolsHave you leveraged the power of Facebook to sell your products and services?

Or maybe you’ve wondered if you should start a store on Facebook…

Many businesses are using Facebook to sell.

Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you.

#1: Create a Seamless Store Experience on Facebook With a Landing Page App

Before you start selling on Facebook, you’ll need to create a Facebook page and not a Facebook profile.

Using a Facebook page for business not only keeps you in compliance with Facebook’s Terms of Service, but also affords you additional benefits that aren’t available with profiles. For instance, with a page you can add a custom tab using a Facebook landing page app so you can build an online store.

The benefits of using third-party landing page apps.

67 comments

 
 

How to Improve Your Marketing With Facebook Apps


social media how toWant to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

31 comments

 
 

How to Use Facebook Apps to Promote Your Business


social media toolsIs your Facebook Page working for your business?

Have you considered using Facebook apps, but don’t know where to start?

In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.

What You Need to Know about Facebook Apps

Apps let you do all sorts of things on your Facebook Page without writing your own code.

You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.

social media examiner page apps

Social Media Examiner utilizes a variety of apps on its Page.

49 comments

 
 

6 Ways to Use Facebook Apps for Business


social media toolsDoes your business leverage the power of Facebook apps?

Wondering how other businesses are using apps to better serve their customers?

Keep reading to discover many ways businesses are using Facebook apps.

Why Facebook Apps?

There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.

Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.

In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.

#1: Keep Customers in the Know

Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.

Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.

Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.

The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.

30 comments

 
 

How to Ensure Your Facebook Contests Attract Genuine Fans


social media how toAre you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

In this article you’ll discover five tips to help ensure that your contests attract genuine fans.

#1: Award Appropriate Prizes

Don’t offer attractive prizes that have nothing to do with your brand.

Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest.

An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded.

Offer a prize that interests your current or future customers. If your contest attracts entries from people who have no reason to become your customer, change it.

lord and taylor contest

Lord & Taylor, an online fashion retailer for women, is awarding fashion accessories from its website.

51 comments

 
 

How to Convince Your Skeptical Boss That Facebook Marketing Works


social media how toIs your business on Facebook?

Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?

In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.

#1: Assess Your Goals

Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.

Remember that not every business needs to be on Facebook.

If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.

goal

Not all businesses need to be on Facebook. Assess your business goals first. Image source: iStockPhoto.

28 comments

 
 

Google+ Redesign: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Unveils New Design: The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!”

20 comments

 
 

Facebook App Chat Heads: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed. Tap Chat Heads to reply, drag them around or flick them down to close.” And you can also add stickers to your messages.

facebook chat heads

The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go.

11 comments

 
 








Pinterest
Check out the Social Media Marketing Podcast!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Examiner Show!

Social Media Examiner Recommends:



The above business is part of our partner program.