Pinterest Launches Visual Search: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Visual Search Tool: Pinterest’s new visual search tool “lets you find all those things you don’t have the words to describe.”

pinterest visual search tool

“Select the part of the Pin you’re interested in, and [Pinterest will] show you Pins just like it.”



How to Use Facebook Notes for Marketing

social media toolsDo you want to publish longer posts on Facebook?

Have you tried Facebook Notes?

Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.

In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.

use facebook notes for marketing

Discover how to use Facebook Notes for marketing.



How to Optimize Facebook Custom Tabs for More Conversions

social media how toDo you want to boost conversions from your Facebook app?

Have you thought about promoting it with Facebook ads?

Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.

In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.

optimize facebook custom tabs

Discover how to optimize Facebook custom tabs for more conversions.



Twitter Direct Messages: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.”

Twitter Makes Changes to Direct Message

Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.”



15 Types of Facebook Apps to Enhance Your Facebook Page

social media toolsWant to do more with your Facebook page?

Have you considered using Facebook apps?

Facebook apps let you customize your Facebook page in many ways.

In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page.

15 types of facebook apps

Discover 15 types of Facebook Apps to enhance your Facebook Page.



Facebook Pages App Changes: What Marketers Need to Know

social media tools Do you want to manage your Facebook page no matter where you go?

Have you downloaded the newest Facebook Pages app?

The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.

In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.

Why Install the Facebook Pages App?

While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.

facebook pages app icon logo

Facebook has updated its Pages app.



6 Tips to Improve Your Facebook Page

social media how toDo you want a highly effective Facebook page?

Do you know which elements make up a good Facebook page?

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

#1: Add a Clear Cover Photo

When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.

Here’s a good example from Coca-Cola.

coca-cola facebook cover image

There’s no misunderstanding what brand this cover image represents.



6 Ways User-Generated Content Can Double Your ROI

social media case studies Are you soliciting user-generated content (UGC) for your business?

Would you like to know how to get the most out of user-generated content?

Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

medtronic diabetes first facebook share your story app for user-genrated content

The Share Your Story app prompts users to like the Medtronic Diabetes Facebook page before sharing.



3 Unusual Ways to Build Your Email List With Facebook Apps

social media how toDo you want more email subscribers?

How can you find a targeted audience and encourage them to join your list?

The answer is to leverage the people who already like you: your Facebook fans.

This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.

Why Use Facebook to Find Email Subscribers?

Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.

Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.

lead funnel

Engage with Facebook fans, capture their email addresses and market to that targeted audience to make sales and partnerships.

A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.



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