How to Optimize Facebook Custom Tabs for More Conversions


social media how toDo you want to boost conversions from your Facebook app?

Have you thought about promoting it with Facebook ads?

Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.

In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.

optimize facebook custom tabs

Discover how to optimize Facebook custom tabs for more conversions.

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Twitter Direct Messages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.”

Twitter Makes Changes to Direct Message

Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.”

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15 Types of Facebook Apps to Enhance Your Facebook Page


social media toolsWant to do more with your Facebook page?

Have you considered using Facebook apps?

Facebook apps let you customize your Facebook page in many ways.

In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page.

15 types of facebook apps

Discover 15 types of Facebook Apps to enhance your Facebook Page.

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Facebook Pages App Changes: What Marketers Need to Know


social media tools Do you want to manage your Facebook page no matter where you go?

Have you downloaded the newest Facebook Pages app?

The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.

In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier.

Why Install the Facebook Pages App?

While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app. The basic Facebook app is meant to let you keep tabs on friend and social updates—it doesn’t really offer a lot of options for managing your page.

facebook pages app icon logo

Facebook has updated its Pages app.

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6 Tips to Improve Your Facebook Page


social media how toDo you want a highly effective Facebook page?

Do you know which elements make up a good Facebook page?

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

#1: Add a Clear Cover Photo

When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.

Here’s a good example from Coca-Cola.

coca-cola facebook cover image

There’s no misunderstanding what brand this cover image represents.

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6 Ways User-Generated Content Can Double Your ROI


social media case studies Are you soliciting user-generated content (UGC) for your business?

Would you like to know how to get the most out of user-generated content?

Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

medtronic diabetes first facebook share your story app for user-genrated content

The Share Your Story app prompts users to like the Medtronic Diabetes Facebook page before sharing.

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3 Unusual Ways to Build Your Email List With Facebook Apps


social media how toDo you want more email subscribers?

How can you find a targeted audience and encourage them to join your list?

The answer is to leverage the people who already like you: your Facebook fans.

This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.

Why Use Facebook to Find Email Subscribers?

Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.

Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.

lead funnel

Engage with Facebook fans, capture their email addresses and market to that targeted audience to make sales and partnerships.

A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.

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How to Draw People to Your Facebook Page Again and Again


social media how to Are you looking for creative ways to bring people to your Facebook page?

Does your business use Facebook to connect with people?

Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.

In this article you’ll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again.

#1: “Contact Us” Apps

The easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to specific departments within your company for more information.

For example, you can use an app to streamline the contact process and send fans straight to whoever handles sales, customer support or press inquiries, without them ever leaving your Facebook page.

att contact us app

In just one click, customers can reach the right department from your contact app.

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5 Ways to Prepare Your Facebook Page for the Holidays


social media how toHave you prepared your Facebook page for the holidays?

Are you looking for tips on how to use your Facebook page this holiday season?

If you haven’t even started thinking about the holidays yet, it’s time!

In this article, you’ll find five ways to make your Facebook page festive for the holidays.

Why Customize For Holidays?

According to Mashable, 65% of shoppers tap social media looking for the perfect gift.

Any day now, your fans will start to look at your business’s Facebook page for holiday offers, promotions, events and deal information.

To make the most of these page visits, it’s important that your Facebook page is ready for the season.

Here’s how:

#1: Holiday-themed Cover Photos

When visitors land on your Facebook page, the cover photo is the first thing they see. Use this 851 x 315 px banner-style image to get your visitors into the spirit of the season!

You should change the cover photo of your page on a regular basis, especially during holidays. Why? Because people are browsing more than usual, looking for special offers and gift ideas, and checking out friends’ recommendations. Fresh cover photos motivate them to check your page often.

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