How can you find a targeted audience and encourage them to join your list?
The answer is to leverage the people who already like you: your Facebook fans.
This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.
Why Use Facebook to Find Email Subscribers?
Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.
Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.
A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.
Does your business use Facebook to connect with people?
Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.
In this article you’ll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again.
#1: “Contact Us” Apps
The easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to specific departments within your company for more information.
For example, you can use an app to streamline the contact process and send fans straight to whoever handles sales, customer support or press inquiries, without them ever leaving your Facebook page.
Are you looking for tips on how to use your Facebook page this holiday season?
If you haven’t even started thinking about the holidays yet, it’s time!
In this article, you’ll find five ways to make your Facebook page festive for the holidays.
Why Customize For Holidays?
According to Mashable, 65% of shoppers tap social media looking for the perfect gift.
Any day now, your fans will start to look at your business’s Facebook page for holiday offers, promotions, events and deal information.
To make the most of these page visits, it’s important that your Facebook page is ready for the season.
#1: Holiday-themed Cover Photos
When visitors land on your Facebook page, the cover photo is the first thing they see. Use this 851 x 315 px banner-style image to get your visitors into the spirit of the season!
You should change the cover photo of your page on a regular basis, especially during holidays. Why? Because people are browsing more than usual, looking for special offers and gift ideas, and checking out friends’ recommendations. Fresh cover photos motivate them to check your page often.
In this article I’ll reveal Facebook applications that can help you easily add functionality to your Facebook page.
How Do Facebook Apps Work?
Before we get started, let’s review how Facebook apps (also known as custom tabs on Facebook) pages work.
Custom tabs are installed manually on your Facebook page and show up underneath the cover photo. If you’re visiting a page that has more than four tabs, you can click the down arrow on the right side of the tab cover photos to reveal them all.
Or maybe you’ve wondered if you should start a store on Facebook…
Many businesses are using Facebook to sell.
Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you.
#1: Create a Seamless Store Experience on Facebook With a Landing Page App
Before you start selling on Facebook, you’ll need to create a Facebook page and not a Facebook profile.
Using a Facebook page for business not only keeps you in compliance with Facebook’s Terms of Service, but also affords you additional benefits that aren’t available with profiles. For instance, with a page you can add a custom tab using a Facebook landing page app so you can build an online store.
Are you looking for ways to connect Facebook to your business goals?
In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.
Why Facebook Apps?
What kinds of apps (also known as tabs) do you have on your Facebook page?
Are you using the right features on those tabs to support your business goals and Facebook strategy?
Have you considered using Facebook apps, but don’t know where to start?
In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.
What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.
You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Wondering how other businesses are using apps to better serve their customers?
Keep reading to discover many ways businesses are using Facebook apps.
Why Facebook Apps?
There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.
Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.
In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.
#1: Keep Customers in the Know
Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.
Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.
Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.
The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.
Have you run a contest and had little success with retaining fans past the award date?
One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.
In this article you’ll discover five tips to help ensure that your contests attract genuine fans.
#1: Award Appropriate Prizes
Don’t offer attractive prizes that have nothing to do with your brand.
Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest.
An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded.
Offer a prize that interests your current or future customers. If your contest attracts entries from people who have no reason to become your customer, change it.