Are you frustrated with Facebook’s frequent changes to the news feed algorithm?
Do you feel like you’re being forced to buy ads to reach your audience?
While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.
How Reach Is Created on Facebook
Facebook defines reach as the number of unique Facebook users who see your updates.
To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Tweaks Algorithm for Pages: With this latest change, “page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
Are you wondering how the recent Facebook algorithm changes will affect your marketing?
To learn what the future of Facebook means for your brand or business, I interview Mari Smith and Jay Baer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and considered to be the world’s leading expert on Facebook marketing and Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He’s also host of the Social Pros podcast.
Mari and Jay share how to be successful with Facebook’s new algorithm and what these changes mean for your Facebook strategy.
You’ll learn how to monitor your reach and engagement, and how to navigate paid versus earned media in your content strategy.
Share your feedback, read the show notes and get the links mentioned in this episode below!
For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence. In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring. Ekaterina manages Intel’s Facebook page.