Do your subscribers use Facebook?
If so, you can gain powerful insights and target Facebook Ads to your subscription base.
In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.
How It Works
If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.
If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.
Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.
Are you interested in getting more bang for your buck when it comes to advertising?
This article will show you five ways to enhance your Facebook Ads.
What Changed Within Facebook Ads?
If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.
But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.
The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.
Turns out 543 million people access Facebook while out and about!
More About This New Show
The Social Media Marketing podcast is a brand-new show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.
Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today.
You’ll learn about how to get your Facebook content seen by the large mobile audience and you’ll also discover the best Facebook advertising options.
Share your feedback, read the show notes and get the links mentioned in this episode below!
The feature officially rolled out in late May.
Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.
What are Promoted Posts?
Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.
Would you like Facebook ads to be a regular part of your marketing strategy?
Wondering what you can do to tweak your ad strategy to get better results?
This article will give you six tips to help improve your return on your Facebook ad investment.
#1: Do Your Research
Watch other Facebook ads and take a look at their techniques.
You won’t be able to see a list of all of the ads that are out there right now, but you can watch the ones that are being served to your demographic. You can see all of the current ads that would target your profile by going to Facebook’s Adboard.
Look at just the Sponsored Stories by clicking on the blue Sponsored stories link.