Facebook Mobile for Business: What You Need to Know

Do you take Facebook with you on your mobile device?

Turns out 543 million people access Facebook while out and about!

To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast.

More About This New Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.

Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today.

You’ll learn about how to get your Facebook content seen by the large mobile audience and you’ll also discover the best Facebook advertising options.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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12 Tips When Using Facebook Promoted Posts

social media how toAre you thinking of using Facebook Promoted Posts?

The feature officially rolled out in late May.

Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.

What are Promoted Posts?

Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.

percentage of people reached

Each post shows your percentage of people reached and the exact number.

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6 Tips to Improve Your Facebook Advertising Results

social media how toWould you like Facebook ads to be a regular part of your marketing strategy?

Wondering what you can do to tweak your ad strategy to get better results?

This article will give you six tips to help improve your return on your Facebook ad investment.

#1: Do Your Research

Watch other Facebook ads and take a look at their techniques.

You won’t be able to see a list of all of the ads that are out there right now, but you can watch the ones that are being served to your demographic. You can see all of the current ads that would target your profile by going to Facebook’s Adboard.

Look at just the Sponsored Stories by clicking on the blue Sponsored stories link.

adboard

Check out the Adboard to see what other ads could be served to your profile.

You won’t be able to gauge whether these ads are working, but note the ones that would encourage you to click.

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How to Use Facebook Ads: An Introduction

social media how toAre you considering Facebook Ads but are confused by all the options?

You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today?

This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.”

This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February.

Understanding Facebook’s Sales Process and Where You Fit

Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers.

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Should You Advertise on Facebook, LinkedIn or Twitter?

social media viewpointsAre you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.

Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.

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Using Facebook Credits for Loyalty Programs and Beyond

social media viewpointsAt the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.

At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).

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7 Tips to Mastering Facebook Advertising

social media toolsAdvertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.

Do this and you may just find a sea of opportunity waiting for your brand, company or event.

The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible. To help you win this challenge sooner rather than later, here are seven important facts you should know about Facebook advertising that will help you get moving in the right direction.

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7 Facebook Marketing Tips From World’s Top Pros

social media how toIt’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.

The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

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21 Creative Ways To Increase Your Facebook Fanbase

social media how toIf you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)

The Big Myth

There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.

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