11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial

jay-baer

Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.

advertorial-future

The future of marketing looks much like its past. Image source: iStockphoto

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How to Use Facebook Power Editor: A Detailed Guide

social media how toAre you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

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4 Ways to Use Social Media to Generate Leads

social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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How to Target Only Your Customers With Facebook

social media how toWhat if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand's image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

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How to Track Your Facebook Ad Conversions

social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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Facebook Ads and Beyond: What Marketers Need to Know

Do you use Facebook ads?

Are you wondering how paid Facebook marketing can work for your business?

To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.

Jon shares what efficient targeting means for marketers and the metrics involved.

You’ll learn creative ways to generate more business on a minimal budget.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More

social media how toWould you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.

What Are Partner Categories?

Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.

Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.

Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.

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How to Analyze Your Email Newsletter List With Facebook

social media how toDo you want to gain quick insight into your email list?

Do your subscribers use Facebook?

If so, you can gain powerful insights and target Facebook Ads to your subscription base.

You do this using the Facebook Power Editor and Custom Audiences.

In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.

How It Works

If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.

If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.

Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.

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5 Facebook Ad Tips to Maximize Your Facebook Campaigns

social media how toHave you tried the new Facebook Ads interface?

Are you interested in getting more bang for your buck when it comes to advertising?

This article will show you five ways to enhance your Facebook Ads.

What Changed Within Facebook Ads?

If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.

But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.

The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.

choose what to advertise

First decide what to advertise.

You’ll notice your first difference if you choose to advertise your Facebook Page, Event or App.

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