Boost Posts or Promoted Posts on Facebook: Which is Better?

social media how to

Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.

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How to Create Successful Facebook News Feed Ads

social media how toWould your business benefit from using Facebook ads?

Do you believe Facebook could be a great tool for your business if only you used it right?

Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.

In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.

News Feed Ads vs. Right-Hand Column Ads

People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.

facebook ads column size

Facebook ads in the right-hand column will get bigger.

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4 Ways to Improve Your Facebook Ads

social media how toAre you advertising on Facebook?

Do you want to create better Facebook ads?

In this article you’ll discover four things to help you build a more effective Facebook ad.

#1: Choose Color With Care

It’s long been accepted that the psychological associations that come with color–and how we process what we see–affect the power of an advertisement.

Here’s a quick guide to color:

color guide

Every color adds its characteristics to your ad.

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3 Ways to Boost Your Lead Generation With Social Media

social media how toAre you looking for new ways to generate leads with social media?

Could your online lead generation program use an upgrade?

If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.

In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.

What’s the Real Lead Generation Problem?

B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.

marketo tweet

Social media can help you generate leads. Image source: iStockPhoto.

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11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial

jay-baer

Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.

advertorial-future

The future of marketing looks much like its past. Image source: iStockphoto

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How to Use Facebook Power Editor: A Detailed Guide

social media how toAre you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

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4 Ways to Use Social Media to Generate Leads

social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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How to Target Only Your Customers With Facebook

social media how toWhat if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand's image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

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How to Track Your Facebook Ad Conversions

social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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