How to Use Facebook Ads: An Introduction
Are you considering Facebook Ads but are confused by all the options?
You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today?
This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.
As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.”
This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February.
Understanding Facebook’s Sales Process and Where You Fit
Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers. 
Should You Advertise on Facebook, LinkedIn or Twitter?
Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.
All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.
Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.
Using Facebook Credits for Loyalty Programs and Beyond
At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.
At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).
7 Tips to Mastering Facebook Advertising
Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.
Do this and you may just find a sea of opportunity waiting for your brand, company or event.
The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible. To help you win this challenge sooner rather than later, here are seven important facts you should know about Facebook advertising that will help you get moving in the right direction.
7 Facebook Marketing Tips From World’s Top Pros
It’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.
To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.
The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!
21 Creative Ways To Increase Your Facebook Fanbase
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.
People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)
The Big Myth
There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.
