Wondering how to take your Facebook ads to the next level?
Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.
In this article I’ll share the five biggest things to happen with Facebook ads.
Are you aware of all of the targeting options Facebook offers?
Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.
In this article you’ll find 21 ways to target specific audiences with Facebook advertising.
Are you struggling to connect with your audience?
By fine-tuning your Facebook ads, you can capture the attention of both customers and prospects.
In this article you’ll discover how to boost the visibility of your Facebook ads.
Want tips to step up your game?
Facebook ads can be highly profitable, and there are countless ways to make them more effective.
In this article, you’ll find seven ways to create an effective Facebook ad campaign.
Want to bring your Facebook advertising to the next level?
To learn how to use Facebook advertising to your advantage, I interview Jon Loomer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
Jon explores the benefits of Facebook advertising.
You’ll discover new tools for publishers on Facebook, information about conversion tracking, custom reporting options and more.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Have you considered Facebook ads?
To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.
In this article you’ll discover how promoting blog content can help maintain your Facebook reach.
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.