social media how to
Do you want to spend less time creating Facebook ads?

Looking for ways to get more out of the ads that are working for you?

When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success.

In this article you’ll discover four ways you can build on the success of Facebook ads that are already performing well.

facebook ad optimization

Discover four ways to optimize your well-performing ads on Facebook.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling format is currently only available on select Android devices, but it’s coming to “more Android devices and the YouTube iOS app” next year.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Visual Search Tool: Pinterest’s new visual search tool “lets you find all those things you don’t have the words to describe.”

pinterest visual search tool

“Select the part of the Pin you’re interested in, and [Pinterest will] show you Pins just like it.”

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social media how toDo you have an email list?

Are you looking for creative ways to use Facebook ads?

With Facebook custom audiences, you can reach your email subscribers with relevant Facebook ads.

In this article I’ll share five ways to target your email subscribers with Facebook ads.

create facebook ads with email addresses

Discover how to create Facebook ads with emails.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Improves Place Pins With Better Location Data: “Now location info will be added automatically to Pins. That means almost 7 billion Pins will have helpful details, like phone numbers, addresses and store hours.”

pinterest expands place pins

“Now each Pin includes a preview of where it lives on the map. Tap to get all the details, including other Pins from that spot and tips from people who’ve been there.”

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social media toolsDo you manage a Facebook page for your business?

Interested in ways to improve your marketing?

In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.

In this article you’ll discover five lesser known Facebook Page features for marketers.

five facebook features for page admins

Discover five Facebook features page admins need to know about.

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social media toolsDo you advertise on Facebook?

Have you noticed recent changes to Facebook Ads Manager?

While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.

In this article you’ll discover the latest changes to Facebook Ads Manager and how to navigate them.

Understand Facebook Ad Campaign Structure

Let’s start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.

facebook ads manager changes

Discover what marketers need to know about the latest changes to Facebook Ads Manager.

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social media how toDo you use images in your Facebook marketing?

Are your image posts performing as well as you’d like?

While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.

In this article, you’ll discover how to improve the performance of your Facebook image posts.

create facebook image posts that engage

Discover how to create Facebook image posts that engage.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting tools.

"Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience."

Facebook relevance score “is calculated based on the positive and negative feedback we expect an ad to receive from its target audience.”

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