Are you interested in getting more bang for your buck when it comes to advertising?
This article will show you five ways to enhance your Facebook Ads.
What Changed Within Facebook Ads?
If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.
But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.
The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Rolls Out New Profiles: You can now “upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear whenever anyone views your profile on the web or these apps.” Apple iPad users also have a new Twitter app.
Would you like Facebook ads to be a regular part of your marketing strategy?
Wondering what you can do to tweak your ad strategy to get better results?
This article will give you six tips to help improve your return on your Facebook ad investment.
#1: Do Your Research
Watch other Facebook ads and take a look at their techniques.
You won’t be able to see a list of all of the ads that are out there right now, but you can watch the ones that are being served to your demographic. You can see all of the current ads that would target your profile by going to Facebook’s Adboard.
Look at just the Sponsored Stories by clicking on the blue Sponsored stories link.
At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.
At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).
I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.
“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”
Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.