Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?
In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.
#1: Assess Your Goals
Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.
Remember that not every business needs to be on Facebook.
If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.
Do you know how to tell if your Facebook ad is accomplishing your objective?
In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.
Facebook Ad ROI?
You’ve probably heard the refrain that you can’t measure ROI on Facebook.
Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.
And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Facebook’s New Rules
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).
The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.
Would you like to know how other marketers are using paid social media?
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
This article will highlight seven key findings from the research.
#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.
Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?
Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
What Are Partner Categories?
Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.
Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.
Wondering how social media can help you grow a list of prospects?
To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.
Amy shares how Facebook marketing has helped grow her email list. You’ll learn tactics that work for growing your list when it comes to using social media.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Do your subscribers use Facebook?
If so, you can gain powerful insights and target Facebook Ads to your subscription base.
In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.
How It Works
If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.
If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.
Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.
Are you interested in getting more bang for your buck when it comes to advertising?
This article will show you five ways to enhance your Facebook Ads.
What Changed Within Facebook Ads?
If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.
But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.
The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Rolls Out New Profiles: You can now “upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear whenever anyone views your profile on the web or these apps.” Apple iPad users also have a new Twitter app.