Is quality Facebook traffic important to your business?
Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.
These days, the name of the game is content marketing and you had better figure out how your business can participate.
The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.
Are you looking for tips on how to use your Facebook page this holiday season?
If you haven’t even started thinking about the holidays yet, it’s time!
In this article, you’ll find five ways to make your Facebook page festive for the holidays.
Why Customize For Holidays?
According to Mashable, 65% of shoppers tap social media looking for the perfect gift.
Any day now, your fans will start to look at your business’s Facebook page for holiday offers, promotions, events and deal information.
To make the most of these page visits, it’s important that your Facebook page is ready for the season.
#1: Holiday-themed Cover Photos
When visitors land on your Facebook page, the cover photo is the first thing they see. Use this 851 x 315 px banner-style image to get your visitors into the spirit of the season!
You should change the cover photo of your page on a regular basis, especially during holidays. Why? Because people are browsing more than usual, looking for special offers and gift ideas, and checking out friends’ recommendations. Fresh cover photos motivate them to check your page often.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.”
Do you want to tap into the social power of mobile users?
Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.
Mobile is unavoidable—that much is clear.
Leveraging these mobile social networks can be challenging.
In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.
#1: Tweak Your Facebook Activities for Mobile Users
Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.
However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.
Do you want access to new Facebook advertising features as soon as they’re available?
Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.
In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
What Is Power Editor?
The most powerful way to target your ideal audience on Facebook is with Facebook ads.
But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.
Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.
Are you unsure about where and how to focus your efforts to meet your lead generation goals?
If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.
In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.
#1: Twitter Chats
Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.
Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.
Does the idea of displaying a Facebook ad only to your prospects list sound interesting?
This could give your marketing a boost and help build your brand’s image on Facebook.
In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.
And I’ll also show you how to create and use your first custom audience.
What’s a Custom Audience?
Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?
You can do that with Domain Sponsored Stories.
Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.
In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today.
What Are Domain Sponsored Stories?
A domain is a website that you control.
A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.
A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control.
What Do Domain Sponsored Stories Look Like?
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Streamlines Ad Offering: Facebook says they plan to “streamline the number of ad units from 27 to fewer than half of that” while mapping all of their ads to “the business objectives marketers care about—be it in-store sales, online conversions, app installs, etc.”