5 Ways to Prepare Your Facebook Page for the Holidays

social media how toHave you prepared your Facebook page for the holidays?

Are you looking for tips on how to use your Facebook page this holiday season?

If you haven’t even started thinking about the holidays yet, it’s time!

In this article, you’ll find five ways to make your Facebook page festive for the holidays.

Why Customize For Holidays?

According to Mashable, 65% of shoppers tap social media looking for the perfect gift.

Any day now, your fans will start to look at your business’s Facebook page for holiday offers, promotions, events and deal information.

To make the most of these page visits, it’s important that your Facebook page is ready for the season.

Here’s how:

#1: Holiday-themed Cover Photos

When visitors land on your Facebook page, the cover photo is the first thing they see. Use this 851 x 315 px banner-style image to get your visitors into the spirit of the season!

You should change the cover photo of your page on a regular basis, especially during holidays. Why? Because people are browsing more than usual, looking for special offers and gift ideas, and checking out friends’ recommendations. Fresh cover photos motivate them to check your page often.

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Facebook Graph Search Adds Posts: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.”

facebook graph search topics

"Search for the topics you're interested in and see what your friends are saying, like “Dancing with the Stars" or "Posts about Dancing with the Stars by my friends.”

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6 Powerful Ways to Improve Your Social Mobile Marketing

social media how toAre your customers and prospects wandering around with smart phones?

Do you want to tap into the social power of mobile users?

Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.

Why Mobile?

Mobile is unavoidable—that much is clear.

Over half of US residents own a smartphone or tablet, and around half of those are using the top social media apps available on those devices.

Leveraging these mobile social networks can be challenging.

In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.

#1: Tweak Your Facebook Activities for Mobile Users

Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.

However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.

facebook mobile app

Many Facebook users browse the network from a mobile device.

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How to Use Facebook Power Editor: A Detailed Guide

social media how toAre you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

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4 Ways to Use Social Media to Generate Leads

social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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