Are you confused by Facebook’s advertising options?
Do you know when you should use boost posts vs. promoted posts?
Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.
In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Why Pay to Have People See Your Posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.
Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.
Do you believe Facebook could be a great tool for your business if only you used it right?
Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.
In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.
News Feed Ads vs. Right-Hand Column Ads
People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.
Are you ready to build a raving fan base that reads your articles and buys your products?
The truth is that with the right tools, no advertising can match the impact of Facebook.
If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).
In this post you’ll discover what website custom audiences are, how to create them and how to use them.
What Is Website Custom Audiences?
In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.
Are you ready to take the plunge and use content to connect with your audience on social media?
If you shift your thinking and perception about what makes your brand successful, you can tease out great content that will undoubtedly catch the attention of potential customers.
In this article, I’ll show you how to start building an engaging presence on social media in four easy steps.
#1: Build a Targeted Community
The first step is to build a community of people who care about what your brand has to offer.
It doesn’t matter if you have a Facebook, Twitter, LinkedIn or Google+ page or all of the above. As long as you have a starting point, you can start building your audience on social media.
Haphazardly trying to build a large community won’t be very helpful. Your best bet will be to build a targeted community. How do you build targeted communities? Generally speaking, there are two ways.
To build a community through organic means, you must provide share-worthy and useful content that’s relevant specifically to the audience you want to reach. The more your content (on any social network) gets shared, the more eyes see it.
Are you looking for new ways to generate leads with social media?
Could your online lead generation program use an upgrade?
If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.
In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.
What’s the Real Lead Generation Problem?
B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.
Is quality Facebook traffic important to your business?
Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.
These days, the name of the game is content marketing and you had better figure out how your business can participate.
The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.
Are you looking for tips on how to use your Facebook page this holiday season?
If you haven’t even started thinking about the holidays yet, it’s time!
In this article, you’ll find five ways to make your Facebook page festive for the holidays.
Why Customize For Holidays?
According to Mashable, 65% of shoppers tap social media looking for the perfect gift.
Any day now, your fans will start to look at your business’s Facebook page for holiday offers, promotions, events and deal information.
To make the most of these page visits, it’s important that your Facebook page is ready for the season.
#1: Holiday-themed Cover Photos
When visitors land on your Facebook page, the cover photo is the first thing they see. Use this 851 x 315 px banner-style image to get your visitors into the spirit of the season!
You should change the cover photo of your page on a regular basis, especially during holidays. Why? Because people are browsing more than usual, looking for special offers and gift ideas, and checking out friends’ recommendations. Fresh cover photos motivate them to check your page often.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.”