6 Unique Ways to Target Your Facebook Ads


social media how toDo you use Facebook ads to their full potential?

Interested in reaching highly specific groups of people?

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered.

six ways to target facebook ads

Discover six unique ways to target Facebook ads.

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How to Use Advanced Facebook Ad Targeting


social media how toHow are your Facebook ads performing?

Are you targeting the right people?

If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.

In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.

Why Use Advanced Targeting?

To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.

advanced facebook ad targeting

Discover how to use advanced Facebook ad targeting.

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How to Set Up Facebook Dynamic Product Ads


social media how toAre you familiar with Facebook dynamic product ads?

Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested in.

In this article I’ll share how to set up and best utilize Facebook Dynamic Product ads.

What Are Facebook Dynamic Product Ads?

Despite the recent buzz about Facebook dynamic product ads, there is surprisingly little detailed information available, largely due to their limited availability and the highly technical documentation provided by Facebook.

Plus, these ads are being regularly confused with Facebook’s multi-product ads, which may look similar but offer very different capabilities.

set up facebook dynamic product ads

Discover how to set up Facebook’s Dynamic Product Ads.

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How to Improve Your Email Marketing With Social Media


social media how toWant to know how to grow your email list?

Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

improve email marketing with social media

Discover how to improve your email marketing with social media.

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5 New Facebook Features and How Marketers Should Use Them


social media how toAre you taking advantage of the most recent Facebook features?

Want to know how to improve your Facebook marketing?

Staying on top of the latest Facebook updates will help your business get better results.

Here are five ways to incorporate recently revealed Facebook features into your marketing.

how to use 5 new facebook features

Discover how marketers should use 5 new Facebook features.

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How to Use Facebook Power Editor: A Complete Guide


social media how toWould you like more precise control of your Facebook ads?

Want access to advanced Facebook features not available in the Facebook Ads Manager?

Power Editor offers advanced features that can help you reach your perfect audience with the right message.

In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns.

facebook power editor guide

Discover how to use Facebook Power Editor with this complete guide.

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How to Create Facebook Video Ads


social media how toDo you use Facebook ads?

Have you considering adding video to your ads?

If you want to drive Facebook users to your website, videos on Facebook are worth a look.

In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.

create facebook video ads

Discover how to create Facebook video ads.

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Facebook Ad Campaign Changes: What Marketers Need to Know


social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs


social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

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