Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce a beta test of promoted video on Twitter!”