5 Facebook Ads Changes: What Marketers Need to Know


social media toolsAre you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the five biggest things to happen with Facebook ads.

five facebook ad changes

Discover what marketers need to know about five Facebook ads changes.

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Blab.im Brings Group Video Broadcasts to Business: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and fully functional desktop experience that allows up to four video streams at once with the click of a button. The site’s ease of use, along with rapid adoption by social media marketers, make it worth a look. Click here to see a recording of a Blab session from Mike Stelzner.

blab

“Blab lets you watch live video conversations between interesting people.”

Twitter to Expand Ad Network Beyond Twitter: Twitter unveiled significant expansions to its advertising platform, “including a new name to better reflect the evolution of the product: Twitter Audience Platform – a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.”

twitter advertising platform

“The Twitter Audience Platform automatically transforms your Promoted Tweets into in-app ad formats.”

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Pinterest Search Gets Smarter: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it easier for people to find you on Pinterest.” One of these changes is to show “a checkmark for notable names and brands so people can easily find exactly who they’re looking for.”

Pinterest Improves Search and Adds Verified Accounts

“These small changes will make a big difference in the way Pinners search (and discover) your business.”

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Boost Posts or Promoted Posts on Facebook: Which is Better?


social media how to

Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.

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