Marketers Not Prepared for Negative Feedback: New Research

social media research Do you have a plan to handle negative feedback?

Do you know how to measure your engagement?

These issues and more are faced by many social media marketers.

In this article, I’ll share research and tips to help you overcome common challenges social media marketers face.

#1: Marketers Lack Plan for Negative Comments

When it comes to dealing with negative social buzz, more than half of marketers still aren’t sure what to do.

Research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work.

emarketer strategy statistics

Remember the old saying—no one plans to fail, they fail to plan.

Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations before they arise.

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Facebook Ad Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Ads Get New Formats: Facebook advertisers now have more options in ad sizes to choose from to best suit their needs. ”The changes mostly impact page post link ads, page like ads, offers ads and event ads, because these ad formats weren’t originally designed to work across all placements on Facebook.”

facebook ad optimized

Facebook increases the size of images in many of their "ad units to give advertisers more room to display their brand or products."

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