Facebook Ad Campaign Changes: What Marketers Need to Know

social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.



Google+ Custom URLs: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Rolls Out Custom URLs for Profiles and Pages: Google+ is “introducing custom URLs to a limited number of verified profiles and pages.” Custom URLs will be made available to others in the future, but Google has not said when.

google+ custom url

Google+ will be rolling out custom URLs like this one for Hugo Boss.

Klout Gets a Major Update: Klout has made changes to the way they calculate Klout scores to increase accuracy, give more transparency and improve website design. There’s also a new feature called Moments, which displays the content and ideas that have been most influential across all of your networks. With these recent changes, Klout helps “everyone to gain a clearer, more accurate understanding of how they influence other people through the ideas they share.”



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