Want tips to step up your game?
Facebook ads can be highly profitable, and there are countless ways to make them more effective.
In this article, you’ll find seven ways to create an effective Facebook ad campaign.
Are you targeting the right people?
If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.
In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.
Why Use Advanced Targeting?
To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.
Have you tried Facebook mobile ads?
Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.
In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing.
Have you considering adding video to your ads?
If you want to drive Facebook users to your website, videos on Facebook are worth a look.
In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.
Are you promoting events online?
Have you tried using Facebook to spread the word?
Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.
In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.
Do you believe Facebook could be a great tool for your business if only you used it right?
Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.
In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.
News Feed Ads vs. Right-Hand Column Ads
People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.
Do you want access to new Facebook advertising features as soon as they’re available?
Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.
In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
What Is Power Editor?
The most powerful way to target your ideal audience on Facebook is with Facebook ads.
But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.
Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.