Are your image posts performing as well as you’d like?
While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.
In this article, you’ll discover how to improve the performance of your Facebook image posts.
Wondering how creating ads with Power Editor makes a difference?
When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements.
In this article you’ll learn how to use Power Editor to create Facebook ads that get results.
Do you want to get results without spending a lot of money?
By selecting a well-targeted audience with your Facebook ads, you can reach your goals without breaking the bank.
In this article I’ll show you how to set up your Facebook ads to generate big results on a small budget.
Want tips to step up your game?
Facebook ads can be highly profitable, and there are countless ways to make them more effective.
In this article, you’ll find seven ways to create an effective Facebook ad campaign.
Are you targeting the right people?
If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.
In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.
Why Use Advanced Targeting?
To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.
Have you tried Facebook mobile ads?
Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.
In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing.
Have you considering adding video to your ads?
If you want to drive Facebook users to your website, videos on Facebook are worth a look.
In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.