How to Make the Most of Facebook Mobile Ads


social media how toAre you paying for visibility on Facebook?

Have you tried Facebook mobile ads?

Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.

In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing.

make the most of facebook mobile ads

Find out how to make the most of Facebook Mobile Ads.

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How to Create Facebook Video Ads


social media how toDo you use Facebook ads?

Have you considering adding video to your ads?

If you want to drive Facebook users to your website, videos on Facebook are worth a look.

In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.

create facebook video ads

Discover how to create Facebook video ads.

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Facebook Ad Campaign Changes: What Marketers Need to Know


social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.

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3 Ways to Optimize Facebook Ads for Better Results


social media how toAre you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article I’ll share three tips for making the most of your Facebook ad campaigns.

#1: Reach the Right Audience

Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.

For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.

optimze facebook ads

Find 3 ways to optimize your Facebook ads for better results.

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How to Use Targeted Facebook Ads to Promote an Event


social media how to

Are you promoting events online?

Have you tried using Facebook to spread the word?

Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.

In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.

how to use targeted facebook ads

Use targeted Facebook ads to promote your next event.

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How to Create Successful Facebook News Feed Ads


social media how toWould your business benefit from using Facebook ads?

Do you believe Facebook could be a great tool for your business if only you used it right?

Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.

In this post you’ll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.

News Feed Ads vs. Right-Hand Column Ads

People always ask me, “What’s the difference between right-hand column and news feed advertisements on Facebook?” Facebook just announced a new look for ads in the right-hand column to make them bigger. But these ads appear on the side of the page.

facebook ads column size

Facebook ads in the right-hand column will get bigger.

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How to Use Facebook Power Editor: A Detailed Guide


social media how toAre you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

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How to Track Your Facebook Ad Conversions


social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More


social media how toWould you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.

What Are Partner Categories?

Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.

Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.

Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.

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