Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?
That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.
Her goal: to develop a framework for tying social media performance to business goals.
NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Launches New Pages: Facebook users are now discovering the new Facebook page design. Admins can preview the new design and have the option to upgrade now, or wait until March 1st when all pages will be automatically upgraded to the new design. Here’s a summary of the latest important changes to your Facebook business pages:
- Page admins can now get notifications when fans interact with their page or posts
- There’s a place to showcase photos along the top of your page
- There’s a news feed for your page
- Page admins now have the ability to Like and post on other pages as your page