How to Use Online Social Media Events to Improve Your Marketing

social media how toAre you providing online opportunities for your fans and customers to come together?

Would you like to make better connections with prospects?

Social media is a powerful tool for organizing and directing community activity.

And the cool part is it’s much easier to pull off than you might think.

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Use social media to connect with people. Image source: iStockPhoto.

In this article you’ll find four different kinds of events you can create on social media to connect you with prospects and help you build your brand.

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4 Reasons You Should Attend Social Media Marketing World in San Diego

Do you attend in-person conferences?

Imagine an event where you rub shoulders with the social media pros you follow and admire online.

Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.

That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!

What? Social Media Examiner is hosting a physical conference?

Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.

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And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.

But social media marketing doesn’t need to be strictly an online experience. There’s great value when you make those online relationships come alive in person.

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Win Free Tickets to Content Marketing World 2012

social media viewpoints*UPDATE: Congratulations to the winners of our free ticket giveaway: Christy Rucker won the written entry and Rachael Seda won the Twitter contest.*

Want to win a free ticket to the largest content marketing event on the planet?

Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year.  And they’ve agreed to let us give away two tickets to this special event.

First, what is this event?

Content Marketing World 2012 is the largest in-person conference dedicated to helping marketers and business owners master content marketing.  This year’s conference takes place September 4-6, 2012 at the Columbus Convention Center in Columbus, Ohio (just outside the Ohio State University campus).

Hundreds of businesses have already signed up, including Level 3, Google, SAS, IBM, Majestic Steel, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and many other leading small and large brands.

Over 70 (yes, that’s right… 70) of the world’s most respected content marketing and social media experts will share their strategies with you.

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6 Reasons Why BlogWorld Was Amazing

social media reviewsSetting aside the budget to go to a conference like BlogWorld and New Media Expo can be a big decision for a solo brand, a small business or a department head. It’s important to get a sense of where your money’s going, and more importantly, where the return on investment is.

I was tasked to write about this mega social media conference. Here are 6 specific things that I took away from BlogWorld 2010.

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5 Ways to Develop Meaningful LinkedIn Connections

social media how toAre you on LinkedIn?  Did you setup an account there years ago but rarely leverage your contacts?  Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?

This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.

Is LinkedIn Not Working For You?

Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?

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12 Ways to Market Your Event With Social Media

social media how toWhether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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How to Use Tweetups as a Marketing Strategy

Social media goes beyond Facebook or Twitter.  It’s about connecting with people and developing relationships.  And sometimes those connections can be literally face-to-face!

Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too.  One of the ways to do that is with a Tweetup.

What Is a Tweetup?

There are some things that just can’t be done with a 140-character limit.

A Tweetup is an in-person meeting of Twitter users. It has also become a colloquialism for any in-person networking event organized using social media.

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Facebook Marketing: Everything You Need to Know

I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.

“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”

Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.

Would your product or service appeal to anyone over 35? “The fastest-growing demographic is the 35- to 54-year-olds… the next fastest-growing demographic is the over-55 crowd.

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